What’s New
Podcast: "We Built This City" - Linda Popky shares stories about her 40+ years in tech marketing in Silicon Valley. She says, "Don't ever listen to somebody who tells you you can't do something." - Listen!
Podcast: Interview of Linda Popky about Using Friction to Improve Your Marketing by Gene Hammett on Leaders in the Trenches.
SAC® Press Release: "Outstanding Customer Experience Can Be A Key Differentiator For Successful Businesses" – Read release.
Podcast: Linda Popky interviews Dan Janal who tells us why the changes in the publishing industry offer outstanding opportunities for business people who have something to say. - Listen.
Take our Marketing Above the Noise Assessment.Video: Just a Moment for Marketing: Guilt by Association. With whom is your brand connected? – View the video.
NEW eBOOK: Top of Mind: 101 Insights to Transform Your Business
Purchase PDF or ePub book.
Book Video Trailer How can your message be heard in today's crowded, chaotic environment? Learn more about Linda Popky's new book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters, in this short video trailer.
Harvard Business Review: "Identify the Marketing Metrics That Actually Matter" by Linda J. Popky - Read article
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Marketing Above the Noise
Introducing Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business.
Available in Hardcover and eBook formats
Tag Archives: Microsoft
Propel Your Business Forward with Smart Marketing
Whitney Keyes Founder Whitney Keyes Productions www.whitneykeyes.com Whitney Keyes has been a senior manager at Microsoft, a strategic adviser for American Express, and a marketing professor and consultant. She’s an appointed member of the National Women’s Business Council—a non-partisan federal … Continue reading
Posted in Marketing Thought Leadership Podcast, Podcasts
Tagged American Express, brand loyalty, Linda Popky, market share, marketing strategy, marketing thought leadership, Microsoft, National Women’s Business Council, Propel, revenue, Whitney Keyes
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Ruthless is Not a Dirty Word: How Being Thoughtfully Ruthless Builds Successful Leadership
Val Wright President Val Wright Consulting www.valwrightconsulting.com Internationally acclaimed innovation expert Val Wright has been named one of the top 50 resources for Chief Operating Officers. She has worked with such companies as Amazon, BMW, Microsoft, Harrods, Marconi, the Sema Group, … Continue reading
Posted in Marketing Thought Leadership Podcast, Podcasts
Tagged amazon, DreamWorks Animation, exponential growth, innovation, Linda Popky, marketing thought leadership, Microsoft, thoughtfully ruthless, Val Wright
Comments Off on Ruthless is Not a Dirty Word: How Being Thoughtfully Ruthless Builds Successful Leadership