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Podcast: Linda Popky appears as a guest expert on Technically Speaking to outline your steps to launching and promoting your book! - Listen
Podcast: Linda Popky and Dan Weedin (Shrimp Tank Podcast) talk with Brett Clark from BC Fitness about the importance of staying active and doing resistance training to slow down muscle loss as we age. - Listen
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Video: Just a Moment for Marketing: One-minute marketing tip videos. – View over 100 videos.
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Marketing Above the Noise
Introducing Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business.
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Category Archives: Marketing Accountability
Just a Moment for Marketing: Throwing Good Money After Bad
Linda advises: It doesn’t pay to keep spending money on something that is no longer working. Stop and reevaluate your marketing programs.
Just a Moment for Marketing: What You Measure is What You Get
Linda Popky advises: Web marketing makes it really easy to measure site metrics, clicks, number of twitter followers, Facebook likes, etc. But are those really the rights things to be measuring? Be careful when you choose goals and metrics. You may actually get … Continue reading
Just a Moment for Marketing: Penny Wise, Pound Foolish
Take the time to invest in a good, solid marketing program. Otherwise you make get just what you pay for.
Just a Moment for Marketing: Failing Quickly
Linda advises: Learn to fail quickly to leave more time for success. You want to introduce new products and services, target new markets, new geographies….The key is to know what constitutes success and how to recognize the signs of impending … Continue reading