Category Archives: Best Practices

Just a Moment for Marketing: Play It Again Sam

Linda says: Your audience needs repetition to hear your message.

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Just a Moment for Marketing: Mocha on Marketing: Sniffing All the Newcomers

Mocha and Linda advise: Learn more about your customers, your competition, your markets.

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Just a Moment for Marketing: Guilt by Association

Linda asks: With whom is your brand connected?

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Just a Moment for Marketing: When Uncontrolled Friction is Destructive

Linda advises: Create a situation where constructive friction can survive.

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