Top of Mind Thursday February 15, 2018: Not Content with Bad Content

Top of Mind Thursday

They’re mad as hell and not going to take it anymore. This week, Unilever, owner of more than 1000 global brands, threatened to pull its ads from online platforms like Facebook, Google, and Twitter if they don’t clean up their content.

Leverage2Market Logo

We’ve heard about how the Russians created fake news and ads to influence the 2016 elections. Now advertisers are pushing back about fake news, hate speech, and abusive content. They don’t want their ads showing up on YouTube next to content from sexual harassers or white nationalists.

This is no small matter. Digital advertising spending hit $209 billion last year–exceeding spending on traditional advertising with companies like https://www.navori.com/ for the first time ever.  If advertisers don’t believe in the integrity of online advertising platforms, then how can they justify spending more than half their marketing budget on those platforms?

It’s up to Facebook, Google, Twitter and the like to transform this threat into a more secure platform where sources can be fully-verified and extremist, racist, homophobic, and anti-semitic content will be caught and filtered out.

And it’s up to us as viewers to push back when we see inappropriate content. Unilever alone spent $9 billion on advertising last year. We need to let big advertisers know “we didn’t know where the ads would be placed” is no longer an acceptable answer. And that’s not fake news.

To subscribe, please click here.

Contact me to find out how to get heard above the noise.


Limited time to devote to marketing? Check out our weekly Just a Moment for Marketing videos. They only take a minute.

Marketing Above the NoiseCheck out the new video trailer for my book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.

Download a FREE chapter now.

What are people saying?

Buy now.


Let us help your business rise to the top.

linda@popky.com
(650) 281-4854
www.leverage2market.com

This entry was posted in News and Updates, Top of Mind Thursday Memo and tagged , , , , , , , , , , , , . Bookmark the permalink.

Comments are closed.

  • Read Our Blog

  • What’s New

    Podcast: Linda Popky joins the Seattle Shrimp Tank podcast as a guest host. - Listen

    Press Release: "Linda Popky Joins Shrimp Tank Seattle Podcast" - Award-winning marketer bring strategic marketing perspective to popular podcast. – Read release.

    SAC® Press Release: "Hiring Talent in Uncertain Times Requires Innovative Thinking" Linda observes that successful organizations build a strong culture that embodies their organizational values. – Read release.

    Video: Just a Moment for Marketing: One-minute marketing tip videos. – View over 100 videos.

    eBOOK: Top of Mind: 101 Insights to Transform Your Business
    Purchase PDF or ePub book.
    Top of Mind

  • Read Our Blog

  • Subscribe to the Top of Mind Thursday Newsletter

    Free articles download with sign up
  • Marketing Above the Noise

    Introducing Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business.

    Marketing Above The Noise

    What's Inside Available in Hardcover and eBook formats