What’s New
Article: Who's Winning? Lessons from The Government Shutdown Crisis. Linda Popky discusses how the heat of friction drives innovation on Commpro.
Article: Cut Through the Noise: Traditional vs. Digital Marketing Part II by Carie Ferg, Manta Contributor, Midlands Directory. Linda Popky discusses whether to use traditional versus digital marketing based on your audience and prospects.
Podcast: "We Built This City" - Linda Popky shares stories about her 40+ years in tech marketing in Silicon Valley. She says, "Don't ever listen to somebody who tells you you can't do something." - Listen!
Podcast: Interview of Linda Popky about Using Friction to Improve Your Marketing by Gene Hammett on Leaders in the Trenches.
SAC® Press Release: "Successful Businesses Leverage Culture to Get Results" - Linda observes that brands don't create cultures - they reflect culture that already exists. – Read release.
Podcast: Linda Popky interviews Marcia Daszko who discusses the key factors that allow an organization to create positive transformation. - Listen.
Take our Marketing Above the Noise Assessment.Video: Just a Moment for Marketing: Friction Point: From Success to Stagnation. Don't lose your company's edge. Encourage constructive friction. – View the video.
NEW eBOOK: Top of Mind: 101 Insights to Transform Your Business
Purchase PDF or ePub book.
Book Video Trailer How can your message be heard in today's crowded, chaotic environment? Learn more about Linda Popky's new book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters, in this short video trailer.
Harvard Business Review: "Identify the Marketing Metrics That Actually Matter" by Linda J. Popky - Read article
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Marketing Above the Noise
Introducing Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business.
Available in Hardcover and eBook formats
Tag Archives: Trump
Top of Mind Thursday November 8, 2018: What Comes Next
If you’re like me, you are probably tired of all the ads, rallies, press conferences, etc. surrounding Tuesday’s mid-term elections. The good news is there was a huge increase in voter participation-estimates are nearly 40% more people voted this week … Continue reading
Posted in News and Updates, Top of Mind Thursday Memo
Tagged election, Leverage2Market, Leverage2Market Associates, Linda Popky, marketing, marketing strategy, marketing success, mid-term, Top of Mind Thursday, Trump
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Top of Mind Thursday August 3, 2017: Not Very Funny
Last week, President Trump urged police officers to use additional force if necessary when arresting suspects. Two days later, a White House spokesperson said she thought the comment was made as a joke. Police departments across the nation didn’t see … Continue reading
Posted in News and Updates, Top of Mind Thursday Memo
Tagged humor, Leverage2Market, Leverage2Market Associates, Linda Popky, marketing, marketing strategy, marketing success, Top of Mind Thursday, Trump
Comments Off on Top of Mind Thursday August 3, 2017: Not Very Funny