What’s New
Article: It's All About the Message: Lessons from This Week's Midterm Elections. Linda Popky analyzes the mid-term election results on Commpro.
Podcast: "We Built This City" - Linda Popky shares stories about her 40+ years in tech marketing in Silicon Valley. She says, "Don't ever listen to somebody who tells you you can't do something." - Listen!
Podcast: Interview of Linda Popky about Using Friction to Improve Your Marketing by Gene Hammett on Leaders in the Trenches.
SAC® Press Release: "Never An Afterthought: Pricing Is Strategic to Business Success" – Read release.
Podcast: Linda Popky interviews Lisa Nirell who shares insights in marketing innovation from her six years of surveying CMOs globally. - Listen.
Take our Marketing Above the Noise Assessment.Video: Just a Moment for Marketing: Can You Have Not Enough Friction? Creative disagreement leads to new ideas and improvements. – View the video.
NEW eBOOK: Top of Mind: 101 Insights to Transform Your Business
Purchase PDF or ePub book.
Book Video Trailer How can your message be heard in today's crowded, chaotic environment? Learn more about Linda Popky's new book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters, in this short video trailer.
Harvard Business Review: "Identify the Marketing Metrics That Actually Matter" by Linda J. Popky - Read article
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Marketing Above the Noise
Introducing Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business.
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Tag Archives: Trump
Top of Mind Thursday November 8, 2018: What Comes Next
If you’re like me, you are probably tired of all the ads, rallies, press conferences, etc. surrounding Tuesday’s mid-term elections. The good news is there was a huge increase in voter participation-estimates are nearly 40% more people voted this week … Continue reading
Posted in News and Updates, Top of Mind Thursday Memo
Tagged election, Leverage2Market, Leverage2Market Associates, Linda Popky, marketing, marketing strategy, marketing success, mid-term, Top of Mind Thursday, Trump
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Top of Mind Thursday August 3, 2017: Not Very Funny
Last week, President Trump urged police officers to use additional force if necessary when arresting suspects. Two days later, a White House spokesperson said she thought the comment was made as a joke. Police departments across the nation didn’t see … Continue reading
Posted in News and Updates, Top of Mind Thursday Memo
Tagged humor, Leverage2Market, Leverage2Market Associates, Linda Popky, marketing, marketing strategy, marketing success, Top of Mind Thursday, Trump
Comments Off on Top of Mind Thursday August 3, 2017: Not Very Funny