What’s New
Podcast: "We Built This City" - Linda Popky shares stories about her 40+ years in tech marketing in Silicon Valley. She says, "Don't ever listen to somebody who tells you you can't do something." - Listen!
Podcast: Interview of Linda Popky about Using Friction to Improve Your Marketing by Gene Hammett on Leaders in the Trenches.
SAC® Press Release: "Outstanding Customer Experience Can Be A Key Differentiator For Successful Businesses" – Read release.
Podcast: Linda Popky interviews Bill Sanders of Roebling Strauss who tells us why static and entrenched mindsets don't fly in today's environment of digital transformation. - Listen.
Take our Marketing Above the Noise Assessment.Video: Just a Moment for Marketing: Play It Again Sam. Your audience needs repetition to hear your message. – View the video.
NEW eBOOK: Top of Mind: 101 Insights to Transform Your Business
Purchase PDF or ePub book.
Book Video Trailer How can your message be heard in today's crowded, chaotic environment? Learn more about Linda Popky's new book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters, in this short video trailer.
Harvard Business Review: "Identify the Marketing Metrics That Actually Matter" by Linda J. Popky - Read article
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Marketing Above the Noise
Introducing Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business.
Available in Hardcover and eBook formats
Tag Archives: terrorists
Top of Mind Thursday November 19, 2015: Tackling Terror
Last Friday, the world was stunned by a series of synchronized terror attacks throughout Paris. A soccer stadium, a music hall, restaurants, and cafes were all attacked in quick succession. The human toll in terms of death and injuries is … Continue reading
Posted in Top of Mind Thursday Memo
Tagged Leverage2Market, Leverage2Market Associates, Linda Popky, marketing, marketing strategy, marketing success, Paris, terrorists, Top of Mind Thursday
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Top of Mind Thursday January 15, 2015: It’s What Happens Next That Matters
The world has come together in shock and grief over the tragic events in Paris last week. The terrorist attacks, which killed 12, have been denounced by a broad variety of world leaders — including many from Arab and Muslim … Continue reading
Posted in Top of Mind Thursday Memo
Tagged France, Leverage2Market, Leverage2Market Associates, Linda Popky, marketing, marketing strategy, marketing success, Paris, terrorists, Top of Mind Thursday
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Memo to Marathon Bomber: You Lose! Boston’s Still Up and Running!
You picked the wrong target. The mood in Boston is somber, but not defeated. They’ll be back, stronger than ever.
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Posted in Current Affairs
Tagged Boston marathon bombing, Logan, strength of Boston community, terrorists
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