What’s New
Podcast: "We Built This City" - Linda Popky shares stories about her 40+ years in tech marketing in Silicon Valley. She says, "Don't ever listen to somebody who tells you you can't do something." - Listen!
Podcast: Interview of Linda Popky about Using Friction to Improve Your Marketing by Gene Hammett on Leaders in the Trenches.
SAC® Press Release: "Outstanding Customer Experience Can Be A Key Differentiator For Successful Businesses" – Read release.
Podcast: Linda Popky interviews Dan Janal who tells us why the changes in the publishing industry offer outstanding opportunities for business people who have something to say. - Listen.
Take our Marketing Above the Noise Assessment.Video: Just a Moment for Marketing: Guilt by Association. With whom is your brand connected? – View the video.
NEW eBOOK: Top of Mind: 101 Insights to Transform Your Business
Purchase PDF or ePub book.
Book Video Trailer How can your message be heard in today's crowded, chaotic environment? Learn more about Linda Popky's new book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters, in this short video trailer.
Harvard Business Review: "Identify the Marketing Metrics That Actually Matter" by Linda J. Popky - Read article
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Marketing Above the Noise
Introducing Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business.
Available in Hardcover and eBook formats
Tag Archives: election
Top of Mind Thursday December 14, 2017: The Power of Showing Up
On Tuesday evening, the voters of Alabama shocked the country by rejecting Republican Roy Moore and electing a Democratic–Doug Jones–to the U.S senate for the first time in 25 years. Moore was a polarizing candidate from the start, with a … Continue reading
Posted in News and Updates, Top of Mind Thursday Memo
Tagged Alabama, Doug Jones, election, Leverage2Market, Leverage2Market Associates, Linda Popky, marketing, marketing strategy, marketing success, Roy Moore, Top of Mind Thursday
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Top of Mind Thursday November 6, 2014: Change is in the Air
Republicans clearly trounced their Democratic rivals in Tuesday’s election, putting both houses of Congress in Republican hands. This means we should be expecting significant change in Washington, right? Well, not exactly. Historically, between 80 and 96% of incumbents are re-elected … Continue reading
Posted in Top of Mind Thursday Memo
Tagged congress, election, incumbents, Leverage2Market, Leverage2Market Associates, Linda Popky, marketing, marketing strategy, marketing success, politics, Top of Mind Thursday
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