Top of Mind Thursday – July 6, 2023: Pay Attention!

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Distraction. It’s all around us.

Drivers are distracted with phones and texting. Pedestrians and bicyclists are not watching out for traffic. Kids and parents are often in separate worlds, as are bosses and employees. Retail employees seem to be doing everything possible to avoid helping customers.

Then there are the people whose actions can actually have life or death consequences–like auto mechanics, airline support personnel, and those in the medical field. When they don’t pay attention, people get injured or die.

How many tragic situations could have been avoided if everyone was just paying a little more attention to their surroundings? Could the Titan submersive disaster have been avoided if management had paid attention to safety warnings? We’ll never know.

Mistakes in your company may not result in death or dismemberment to your customers, but they could put your business on life support.

Are you rewarding people for moving faster, without necessarily making smart decisions? Do you look for scapegoats when something goes wrong, instead of an opportunity to solve a customer problem and develop a better offering for the future?

Here’s the thing: While you’re busy being distracted, someone else is coming up with a better way to take care of your customers. Pay attention–while you still can!

Check out our marketing leadership podcasts and the video trailer for my book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.

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