Podcast: "We Built This City" - Linda Popky shares stories about her 40+ years in tech marketing in Silicon Valley. She says, "Don't ever listen to somebody who tells you you can't do something." - Listen!
Podcast: Interview of Linda Popky about Using Friction to Improve Your Marketing by Gene Hammett on Leaders in the Trenches.
SAC® Press Release: "Outstanding Customer Experience Can Be A Key Differentiator For Successful Businesses" – Read release.
Podcast: Linda Popky interviews Bill Sanders of Roebling Strauss who tells us why static and entrenched mindsets don't fly in today's environment of digital transformation. - Listen.
Take our Marketing Above the Noise Assessment.
Video: Just a Moment for Marketing: Play It Again Sam. Your audience needs repetition to hear your message. – View the video.
Book Video Trailer How can your message be heard in today's crowded, chaotic environment? Learn more about Linda Popky's new book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters, in this short video trailer.
Harvard Business Review: "Identify the Marketing Metrics That Actually Matter" by Linda J. Popky - Read article
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Marketing Above the Noise
Category Archives: Books
Salim Omar, president of CPA Marketing Genius, interviews Linda Popky, who discusses her book, Marketing Above the Noise. General discussion of marketing today versus marketing as it was done in the past. Listen to the interview.
“The greatest obstacle to our success is our own doubt.”
According to author Daniel Pink, we’re *all* selling every day, even there are no actual sales transactions taking place.
I opened my browser to CNN.com today to be faced with: “America the Miserable? Have Americans had their optimism “beaten out” of them by the lagging economy, terrorism fears and two wars?” Ladies and gentlemen, I know bad news gets … Continue reading