Category Archives: Books

Using Publishing to Build Your Personal Brand and Drive Profit

Join us for the latest episode of Marketing Thought Leadership as Laura Lowell, editor of the 42 Rules Series, tells us how writing, publishing, and marketing books can help independent professionals build their personal brands and drive profits. Listen now.

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Promoting Your Non-Profit Workbook Now Available

Our new workbook, Promoting Your Non-Profit: Using Marketing to Help Your Organization Success in a Turbulent Time, is now available. Designed to help non-profit and membership organizations develop cost-effective, impactful marketing and promotional plans, the workbook grew out of our … Continue reading

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Beyond the Harry Hysteria

Now that the midnight release of the final Harry Potter book has come and gone, it’s interesting to look at what just happened from a marketing perspective. The build-up to the launch of this last book started almost from the … Continue reading

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Enough Already!

The events at Virginia Tech this week really are a tragedy. Thirty two innocent people died for no good reason and the loss to their families and friends can’t be underestimated. Unfortunately, the media has fixated on this story, including … Continue reading

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    Article: "How Great Consultants Can Stand Up and Stand Out" by Linda Popky on Women in Consulting - Read article!

    Article: "5 Ways to Make Organizational Friction Work for You" by Linda Popky on MENGonline - @popky #MENGonline #Marketing - Read article.

    Podcast: Interview of Linda Popky about Using Friction to Improve Your Marketing by Gene Hammett on Leaders in the Trenches.

    SAC® Press Release: "Consulting Society Announces Leadership Change, Expanded Offerings" – Read release.

    Podcast: Linda Popky interviews Dan Janal who tells us why the changes in the publishing industry offer outstanding opportunities for business people who have something to say. - Listen.

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    Video: Just a Moment for Marketing: A Hero Whose Time Has Come. Take your inspiration from heroes who bring out the best in us. – View the video.

    NEW eBOOK: Top of Mind: 101 Insights to Transform Your Business
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    Book Video Trailer How can your message be heard in today's crowded, chaotic environment? Learn more about Linda Popky's new book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters, in this short video trailer.

    Harvard Business Review: "Identify the Marketing Metrics That Actually Matter" by Linda J. Popky - Read article

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    Introducing Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business.

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