Category Archives: Books

Using Publishing to Build Your Personal Brand and Drive Profit

Join us for the latest episode of Marketing Thought Leadership as Laura Lowell, editor of the 42 Rules Series, tells us how writing, publishing, and marketing books can help independent professionals build their personal brands and drive profits. Listen now.

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Promoting Your Non-Profit Workbook Now Available

Our new workbook, Promoting Your Non-Profit: Using Marketing to Help Your Organization Success in a Turbulent Time, is now available. Designed to help non-profit and membership organizations develop cost-effective, impactful marketing and promotional plans, the workbook grew out of our … Continue reading

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Beyond the Harry Hysteria

Now that the midnight release of the final Harry Potter book has come and gone, it’s interesting to look at what just happened from a marketing perspective. The build-up to the launch of this last book started almost from the … Continue reading

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Enough Already!

The events at Virginia Tech this week really are a tragedy. Thirty two innocent people died for no good reason and the loss to their families and friends can’t be underestimated. Unfortunately, the media has fixated on this story, including … Continue reading

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