Category Archives: Books

Using Publishing to Build Your Personal Brand and Drive Profit

Join us for the latest episode of Marketing Thought Leadership as Laura Lowell, editor of the 42 Rules Series, tells us how writing, publishing, and marketing books can help independent professionals build their personal brands and drive profits. Listen now.

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Promoting Your Non-Profit Workbook Now Available

Our new workbook, Promoting Your Non-Profit: Using Marketing to Help Your Organization Success in a Turbulent Time, is now available. Designed to help non-profit and membership organizations develop cost-effective, impactful marketing and promotional plans, the workbook grew out of our … Continue reading

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Beyond the Harry Hysteria

Now that the midnight release of the final Harry Potter book has come and gone, it’s interesting to look at what just happened from a marketing perspective. The build-up to the launch of this last book started almost from the … Continue reading

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Enough Already!

The events at Virginia Tech this week really are a tragedy. Thirty two innocent people died for no good reason and the loss to their families and friends can’t be underestimated. Unfortunately, the media has fixated on this story, including … Continue reading

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    Article: It's All About the Message: Lessons from This Week's Midterm Elections. Linda Popky analyzes the mid-term election results on Commpro.

    Podcast: "We Built This City" - Linda Popky shares stories about her 40+ years in tech marketing in Silicon Valley. She says, "Don't ever listen to somebody who tells you you can't do something." - Listen!

    Podcast: Interview of Linda Popky about Using Friction to Improve Your Marketing by Gene Hammett on Leaders in the Trenches.

    SAC® Press Release: "Never An Afterthought: Pricing Is Strategic to Business Success" – Read release.

    Podcast: Linda Popky interviews Lisa Nirell who shares insights in marketing innovation from her six years of surveying CMOs globally. - Listen.

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    Video: Just a Moment for Marketing: Can You Have Not Enough Friction? Creative disagreement leads to new ideas and improvements. – View the video.

    NEW eBOOK: Top of Mind: 101 Insights to Transform Your Business
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    Book Video Trailer How can your message be heard in today's crowded, chaotic environment? Learn more about Linda Popky's new book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters, in this short video trailer.

    Harvard Business Review: "Identify the Marketing Metrics That Actually Matter" by Linda J. Popky - Read article

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    Introducing Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business.

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