What’s New
Article: "How Great Consultants Can Stand Up and Stand Out" by Linda Popky on Women in Consulting - Read article!
Article: "5 Ways to Make Organizational Friction Work for You" by Linda Popky on MENGonline - @popky #MENGonline #Marketing - Read article.
Podcast: Interview of Linda Popky about Using Friction to Improve Your Marketing by Gene Hammett on Leaders in the Trenches.
SAC® Press Release: "Consulting Society Announces Leadership Change, Expanded Offerings" – Read release.
Podcast: Linda Popky interviews Dan Janal who tells us why the changes in the publishing industry offer outstanding opportunities for business people who have something to say. - Listen.
Take our Marketing Above the Noise Assessment.Video: Just a Moment for Marketing: A Hero Whose Time Has Come. Take your inspiration from heroes who bring out the best in us. – View the video.
NEW eBOOK: Top of Mind: 101 Insights to Transform Your Business
Purchase PDF or ePub book.
Book Video Trailer How can your message be heard in today's crowded, chaotic environment? Learn more about Linda Popky's new book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters, in this short video trailer.
Harvard Business Review: "Identify the Marketing Metrics That Actually Matter" by Linda J. Popky - Read article
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Marketing Above the Noise
Introducing Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business.
Available in Hardcover and eBook formats
Tag Archives: podcast
Salim Omar of CPA Marketing Genius interviews Linda Popky
Salim Omar, president of CPA Marketing Genius, interviews Linda Popky, who discusses her book, Marketing Above the Noise. General discussion of marketing today versus marketing as it was done in the past. Listen to the interview.
Chief Customer Officers: Bringing Customer Focus to the C-Suite
Curtis Bingham Join us for the next episode of our podcast series, MarketingThoughtLeadership.com, where Curtis Bingham, founder and Chief Executive Officer of the Chief Customer Officer (CCO) Council, discusses how the CCO role is evolving and why this function is … Continue reading
The Case for Creating Market-Driven Culture
In the latest episode of MarketingThoughtLeadership, Chris Brown, Partner and CEO of MarketCulture Strategies, explains the connection between market-driven businesses and productivity and introduces the Market Responsiveness Index (MRI). Listen now as Chris explains why applying marketing as a discipline … Continue reading