Top of Mind Thursday February 20,2020: Resourceful and Resilient

Top of Mind Thursday

This week’s edition is late because I am writing this from Havana, Cuba, where I’ve had limited Internet access.

Leverage2Market LogoYes, Americans can still visit Cuba in organized tours for educational and humanitarian purposes.

It’s been 60 years since the Communist revolution. During that time, hundreds of thousands of Cubans left the island–for the US, Europe, and other places. Many of those left family behind and couldn’t return to visit for decades, or at all.

Today, there is still extreme poverty on the island and many buildings are in severe disrepair. There are shortages of many basic commodities and salaries are extremely low. There are no boats in the harbor–since it’s too easy to sail a boat the 90 miles to the coast of Florida.

But there is also a great amount of restoration underway. Many historical buildings have been renovated, and other are in progress. The people are warm and friendly. The hotel is well-equipped and up-to-date, and tourism is a thriving industry (albeit with very few Americans these days). The music and arts are upbeat and exciting.

In spite of (or perhaps because of) the challenges they face, the Cuban people are extremely resourceful. Building materials are reused and repurposed. Classic American cars are kept in great running condition without access to replacement American parts.

Havana celebrated it’s 500th birthday last year. Things may be far from perfect here, but the Cuban people are both resourceful and resilient. Like the music–a little offbeat but always driving forward.

Contact me to find out how you can get heard above the noise.

Check out our marketing thought leadership podcasts and the video trailer for my book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.

Marketing Above the Noise.

Download a FREE chapter now.

What are people saying?

Buy now.


Let us help your business rise to the top.
(650) 281-4854

This entry was posted in News and Updates, Top of Mind Thursday Memo and tagged , , , , , , , , , . Bookmark the permalink.

Comments are closed.

  • Upcoming Events

  • What’s New

    Article: Now More Than Ever: Whom You Associate With Matters. Lisa Anderson and Linda talk about taking over the management of Society for the Advancement of Consulting (SAC).

    Article: What to know when the only constant in today's world is change. Linda discusses how the more things change, the more they stay the same on MultiBriefs: Exclusive.

    Article: Two Successful Female Business Partnerships on Life Lessons at 50 Plus. Linda Popky and Lisa Anderson who talk about being co-executive directors of the Society for the Advancement of Consulting (SAC).

    Podcast: "We Built This City" - Linda Popky shares stories about her 40+ years in tech marketing in Silicon Valley. She says, "Don't ever listen to somebody who tells you you can't do something." - Listen!

    SAC® Press Release: "Careful Preparation Helps Drive Success in New and Emerging Markets" - Linda recommends using what you know to expand outward. – Read release.

    Podcast: Linda Popky interviews Janel Dyan who explains why first impressions and story telling are so critical to building strong leaders. - Listen.

    Video: Just a Moment for Marketing: One-minute videos that focus on a marketing tip or anecdote. – View over 100 videos.

    eBOOK: Top of Mind: 101 Insights to Transform Your Business
    Purchase PDF or ePub book.
    Top of Mind

    Book Video Trailer How can your message be heard in today's crowded, chaotic environment? Learn more about Linda Popky's new book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters, in this short video trailer.

    Harvard Business Review: "Identify the Marketing Metrics That Actually Matter" by Linda J. Popky - Read article

  • Read Our Blog

  • Subscribe to the Top of Mind Thursday Newsletter

    Free articles download with sign up
  • Marketing Above the Noise

    Introducing Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business.

    Marketing Above The Noise

    What's Inside Available in Hardcover and eBook formats