Top of Mind Thursday February 20,2020: Resourceful and Resilient

Top of Mind Thursday

This week’s edition is late because I am writing this from Havana, Cuba, where I’ve had limited Internet access.

Leverage2Market LogoYes, Americans can still visit Cuba in organized tours for educational and humanitarian purposes.

It’s been 60 years since the Communist revolution. During that time, hundreds of thousands of Cubans left the island–for the US, Europe, and other places. Many of those left family behind and couldn’t return to visit for decades, or at all.

Today, there is still extreme poverty on the island and many buildings are in severe disrepair. There are shortages of many basic commodities and salaries are extremely low. There are no boats in the harbor–since it’s too easy to sail a boat the 90 miles to the coast of Florida.

But there is also a great amount of restoration underway. Many historical buildings have been renovated, and other are in progress. The people are warm and friendly. The hotel is well-equipped and up-to-date, and tourism is a thriving industry (albeit with very few Americans these days). The music and arts are upbeat and exciting.

In spite of (or perhaps because of) the challenges they face, the Cuban people are extremely resourceful. Building materials are reused and repurposed. Classic American cars are kept in great running condition without access to replacement American parts.

Havana celebrated it’s 500th birthday last year. Things may be far from perfect here, but the Cuban people are both resourceful and resilient. Like the music–a little offbeat but always driving forward.

Contact me to find out how you can get heard above the noise.


Check out our marketing thought leadership podcasts and the video trailer for my book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.

Marketing Above the Noise.

Download a FREE chapter now.

What are people saying?

Buy now.

 


Let us help your business rise to the top.

linda@popky.com
(650) 281-4854
www.leverage2market.com

This entry was posted in News and Updates, Top of Mind Thursday Memo and tagged , , , , , , , , , . Bookmark the permalink.

Comments are closed.

  • Read Our Blog

  • What’s New

    Article: How to use LinkedIn more effectively for actual connections. Linda discusses tips on how to avoid soliciting connection requests on MultiBriefs: Exclusive.

    Article: Mind your mindset to drive your association forward. Linda discusses how a different mindset can help your organization on MultiBriefs: Exclusive.

    Podcast: Linda Popky interviews Karen Jackson who talks about some of the reasons companies have trouble integrating sales and marketing - and how that hurts profitability. - Listen.

    Podcast: Deb Zahn talks with Linda Popky and Lisa Anderson, SAC Executive Directors, about what SAC (Society for the Advancement of Consulting) does and how it helps consultants build successful businesses. A Craft of Consulting podcast. - Listen.

    SAC® Press Release: "Diversification Now is Both Doable and Desirable" - Linda discusses repackaging existing offerings to a more diverse customer base. – Read release.

    Video: Just a Moment for Marketing: One-minute marketing tip videos. – View over 100 videos.

    eBOOK: Top of Mind: 101 Insights to Transform Your Business
    Purchase PDF or ePub book.
    Top of Mind

    Book Video Trailer Learn more about Linda Popky's book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.

  • Read Our Blog

  • Subscribe to the Top of Mind Thursday Newsletter

    Free articles download with sign up
  • Marketing Above the Noise

    Introducing Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business.

    Marketing Above The Noise

    What's Inside Available in Hardcover and eBook formats