Top of Mind Thursday November 5, 2020: Split

Top of Mind Thursday

In bowling, a split is where you wind up with pins on opposite sides of the lane. It’s possible to hit both pins to get a spare, but it’s fairly difficult.

Leverage2Market LogoWhat we saw in Tuesday’s election was a political split. More people came out than ever before to vote and the results were pretty close to even. Nearly as many people wanted four more years of Trump as those who wanted a change with Biden.

More importantly, though, is the polarization that’s developed between the two sides. There doesn’t seem to be a common middle–just people gathered on two sides of every issue–like the pins in a bowling lane split.

It’s time we put the divisiveness and animosity aside and start to look for common ground. We need to reach out to the people on the other side (at a proper social distance, of course) and find a way to have a dialogue.

Just like in bowling, where the only way to score a spare on a split in bowling is to use one pin to reach the other.

Contact me to find out how you can get heard above the noise–even in a crisis situation.

Check out our marketing thought leadership podcasts and the video trailer for my book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.

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