Tag Archives: culture

Bridging the Gap: Tools, Behaviors, and Beliefs that Help Align Strategy And Execution

Bill Sanders Principal and Managing Director Roebling Strauss www.roeblingstrauss.com Bill Sanders is a business transformation and process innovation expert who drives organizations to execute on innovative strategy and unlock latent potential using their existing strengths. Using his proven holistic approach, … Continue reading

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Why Without Vision and Leadership, Brands Suffer

Sunny Bonnell Co-founder Motto www.wearemotto.com Sunny Bonnell has the ability to see a brand come alive from the very beginning. A prominent bluegrass player by the time she was eleven, Sunny was a street musician and theatre actor before co-founding … Continue reading

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Bringing Home the Bacon: Differentiating a Brand in Today’s Generic World

Justin Foster Sales & Marketing Consultant and Author www.fosterthinking.com @fosterthinking Justin Foster has over two decades experience in sales and marketing for small businesses and large corporations. He’s cofounded two marketing/branding firms and a successful start-up, and he’s worked with … Continue reading

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    Article: Plagiarism or Sloppiness: What Happened to Jill Abramson's Merchants of Truth?. Linda discusses lessons that anyone who produces work to be published should follow.

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    Article: Cut Through the Noise: Traditional vs. Digital Marketing Part II by Carie Ferg, Manta Contributor, Midlands Directory. Linda Popky discusses whether to use traditional versus digital marketing based on your audience and prospects.

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    SAC® Press Release: "Hiring Top Talent With Passion and Enthusiasm Key to Beating Talent/Skills Gap" - Linda observes that building a strong brand attracts strong talent. – Read release.

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