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November 7, 2007

The SAC® Release:
Training and Development are Not Love and Marriage

September 20, 2007

Press Release:
Updated Branding Strategies Course Now Available – Three-day offering from San Francisco State University, Leverage2Market® Associates teaches basics of brand strategy

September 12, 2007

Press Release:
Pioneering Marketing Operations Benchmarking Study Released – Journey to Marketing Operations Maturity Best Practices Report details scope, key drivers, success factors, and obstacles.

Related Marketing Operations Partners’ press release (pdf)

July 26, 2007

Marketing Matters Podcast:
How Your Company Can Build Marketing Capability and Competency
Lisa conducts Part 2 of an in-depth 2 Part mini series with guest Linda Popky, President of Leverage2Market Associates.

July 9, 2007

Marketing Matters Podcast:
How You Can Effectively Measure Your Marketing ROI
Lisa conducts Part 1 of an in-depth 2 Part mini series with guest Linda Popky, President of Leverage2Market Associates. Your CFO and CEO want to know if that marketing budget they’ve given you is being put to good use!

June 25, 2007

Press Release:
Marketing for Small Business Focus of Upcoming NAWBO Silicon Valley Presentation – Linda Popky to Provide Marketing Tips to South County Audience in July

June 5, 2007

Press Release:
Marketing Operations Partners Continues to Provide Pioneering Vision and Leadership in Evolving Discipline – Linda Popky heads the services for Return on Marketing

March 20, 2007

New Course Available on Measuring Return on Marketing
One-day offering from San Francisco State University, Leverage2Market Associates targeted to seasoned marketers

March 2007

BizWomen.com:
Lists “Women on the Move,” including Linda as the newly named Director of Partnerships on WIC board.

March 5, 2007

WIC Release:
Women in Consulting Names 2007 Board of Directors
Linda Popky is named Director of Partnerships

March 2, 2007

New Suite of Services Help Enterprises Measure and Demonstrate Return on Marketing Investment
Offering from Marketing Operations Partners and Leverage2Market Associates focuses on ROI, Metrics

Jan 2007

Hear Linda Popky’s WITI session on Participation Drives Innovation – 50:00 min clip – MP3 (Right Click and ‘Save As’)

Need a Speaker? Please see our Leverage2Market® series.
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    Podcast: "We Built This City" - Linda Popky shares stories about her 40+ years in tech marketing in Silicon Valley. She says, "Don't ever listen to somebody who tells you you can't do something." - Listen!

    Podcast: Interview of Linda Popky about Using Friction to Improve Your Marketing by Gene Hammett on Leaders in the Trenches.

    SAC® Press Release: "Outstanding Customer Experience Can Be A Key Differentiator For Successful Businesses" – Read release.

    Podcast: Linda Popky interviews Bill Sanders of Roebling Strauss who tells us why static and entrenched mindsets don't fly in today's environment of digital transformation. - Listen.


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    Book Video Trailer How can your message be heard in today's crowded, chaotic environment? Learn more about Linda Popky's new book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters, in this short video trailer.

    Harvard Business Review: "Identify the Marketing Metrics That Actually Matter" by Linda J. Popky - Read article

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