September 12, 2007


Pioneering Marketing Operations Benchmarking Study Released

Journey to Marketing Operations Maturity Best Practices Report details scope, key drivers, success factors, and obstacles

REDWOOD CITY, CA – September 12, 2007. Leverage2Market Associates, Inc. today announced the availability of a pioneering benchmarking study detailing how a substantial group of companies pursue excellence in their marketing operations (MO).practice.

Produced by Marketing Operations Partners, a thought leader in the evolving field of Marketing Operations , the 63-page report includes insights gleaned from more than 20 one-on-one interviews with senior executives at Fortune 500 companies and fast-growing smaller technology companies and an online survey that increased the total study sample to more than 80 participants. Linda Popky, President of Leverage2Market Associates, was a key driver of the benchmark study and a co-author of the report.

Through operationally enhanced marketing, best of breed companies seek to maximize marketing return on investment. The Marketing Operations Partners benchmark study identified critical aspects of this process, including:

  • Key drivers in the journey to maturity in MO best practices
  • Relationship of formal reviews to MO success
  • Scope of MO practices across company, marketing and MO function characteristics
  • Success factors and obstacles to progress for the MO function

“Through this survey, we were able to identify trends in marketing operations practice that are applicable to a broad range of companies,” said Linda Popky. “Our goal is to help organizations at various stages of growth and maturity find ways to use marketing operations practices to improve return on their marketing investment.”

Marketing Operations Partners founder and CEO Gary M. Katz noted, “Journey to Marketing Operations Maturity is the first benchmark study of its kind in this important emerging field. Companies wishing to emulate the industry’s leading MO success stories may look upon this study as a pragmatic how-to manual.”

The report includes findings and implications, key differences and commonalities, insights, and recommendations for next steps, and introduces the Marketing Operations Partners’ “Best Practice Framework,” which brings together MO inputs, outputs, tools and considerations into a unified, cohesive model. Key findings in Journey to Marketing Operations Maturity are summarized in an 11-page Executive Summary.

Price and Availability

The full 63 page report is available at an introductory price of $425 (PDF download) or $495 (printed and bound hardcopy including delivery), through September 30. Thereafter, fees for each version will be $300 higher.

Both PDF and bound copies of the report are available at a special offer of $149 total to qualified San Francisco Bay Area companies who schedule a one-hour report presentation by selected authors. Interested companies should contact Marketing Operations Partners for more information.

About Leverage2Market Associates

Leverage2Market Associates is a strategic marketing company that helps clients improve their bottom line by more effectively leveraging their investment in marketing programs, processes and people. Leverage2Market works with a wide range of organizations from startups and small businesses to Fortune 100 companies to use their existing marketing resources as effectively and efficiently as possible. For more information, visit or contact 650-281-4854.

About Marketing Operations Partners

Founded in Santa Clara, CA in 2006, Marketing Operations Partners is the first ready-to-go COO and change management team dedicated to changing the MO of Marketing by helping CMOs operate like CEOs. The company brings together leading subject matter experts and thought leaders to enable clients to leverage process, technology, guidance, and metrics to run Marketing as a profit center and fully accountable business. A comprehensive blend of pragmatic and innovative services help enterprises accelerate the sales process, build a scalable marketing infrastructure, optimize customer profitability, cultivate an ecosystem of stakeholder support for key enterprise initiatives and demonstrate measurable return on Marketing to management. For more information, visit

Related Marketing Operations Partners’ press release (pdf)

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