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December 15, 2018

“Cut Through the Noise: Traditional vs. Digital Marketing Part I” by Carie Ferg, Manta Contributor, Midlands Directory. Linda Popky is quoted: “I believe that although many things have changed about marketing in recent years, in another sense nothing has changed at all.”

December 1, 2018

SAC® Press Release:
“Successful Businesses Leverage Culture to Get Results” – Linda observes that brands don’t create cultures – they reflect culture that already exists.

November 8, 2018

“It’s All About the Message: Lessons from This Week’s Midterm Elections” – Linda Popky analyzes the mid-term election results on Commpro.

October 1, 2018

SAC® Press Release:
“Never An Afterthought: Pricing Is Strategic to Business Success” – Linda Popky advises to know your customers and price accordingly.

September 19, 2018

“The 3 Biggest Mistakes CEOs Make With Their Personal Brand (and How to Turn Those Mistakes Around)” by Jeffrey Hayzlett on Entrepreneur. Linda Popky recommends that CEOs use situations as they arise to reinforce their brand.

August 1, 2018

SAC® Press Release:
“Outstanding Customer Experience Can Be A Key Differentiator For Successful Businesses” – Linda Popky recommends treating customers well and they will stay with their established suppliers.

July 26, 2018

“We Built This City” – Linda Popky shares stories about her 40+ years in tech marketing in Silicon Valley. She says, “Don’t ever listen to somebody who tells you you can’t do something.”

June 29, 2018

“Friction for Startups is a Necessity: Five Rules to Transform Heat into Profit” on C-Suite Network – Linda discusses Five FrictionFactor(tm) Rules for Startups.

June 1, 2018

SAC® Press Release:
“Strong Economy Creates Long-Term Growth Opportunities for Smart Businesses” – Linda Popky recommends marketing when business is good because people like to be associated with a winner.

April 11, 2018

SAC® Press Release:
“Consulting Society Announces Leadership Change, Expanded Offerings” – Lisa Anderson and Linda Popky are the new Executive Directors; expanded programs are available.

April 2, 2018

SAC® Press Release:
“Good Business Practices Best Way to Manage in a #MeToo Environment” – Linda discusses how image and brand are damaged by bad behavior.

February 1, 2018

SAC® Press Release:
“Future AI Technology Neither Panacea Nor Threat” – Linda talks about how technological advances need to be used appropriately by businesses and government.


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    LISTEN: The Inspired Leadership Show with guest, Linda Popky. Discover secrets of being an effective leader thru communication, positive influence and sustainable productivity.

    Article: The just-in-time effect: How Amazon and Uber have changed associations. Linda discusses how to survive in a just-in-time world on MultiBriefs: Exclusive.

    Article: What Boeing Can Learn From Oncologists and Hackers. Linda talks about the value of good user experience on C-Suite Network.

    Article: Are you being served? What about your customers?. Linda discusses how to satisfy customers on MultiBriefs: Exclusive.

    Article: Two Successful Female Business Partnerships on Life Lessons at 50 Plus. Linda Popky and Lisa Anderson who talk about being co-executive directors of the Society for the Advancement of Consulting (SAC).

    Podcast: "We Built This City" - Linda Popky shares stories about her 40+ years in tech marketing in Silicon Valley. She says, "Don't ever listen to somebody who tells you you can't do something." - Listen!

    Podcast: Interview of Linda Popky about Using Friction to Improve Your Marketing by Gene Hammett on Leaders in the Trenches.

    SAC® Press Release: "Nominations Open for Advancing Consulting Award" - Linda Popky says this award will acknowledge the work done by sole practitioners. – Read release.

    Podcast: Linda Popky interviews Lindsay Pedersen who discusses why a lack of focus is a problem for many brands. - Listen.

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    Video: Just a Moment for Marketing: One-minute videos that focus on a marketing tip or anecdote. – View over 100 videos.

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    Book Video Trailer How can your message be heard in today's crowded, chaotic environment? Learn more about Linda Popky's new book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters, in this short video trailer.

    Harvard Business Review: "Identify the Marketing Metrics That Actually Matter" by Linda J. Popky - Read article

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