March 2, 2007


New Suite of Services Help Enterprises Measure and Demonstrate Return on Marketing Investment

Offering from Marketing Operations Partners and Leverage2Market Associates focuses on ROI, Metrics

REDWOOD CITY, CA and SANTA CLARA, CA – March 2, 2007. Leverage2Market Associates, Inc. and Marketing Operations Partners today announced they are jointly offering a suite of services to help organizations better define, measure and demonstrate their return on marketing investment.

The services, under the category of Return on Marketing, will be directed by Linda Popky, president of Leverage2Market Associates and an associate partner of Marketing Operations Partners, in conjunction with other members of the Marketing Operations Partners team.

Available immediately, the Return on Marketing Suite includes a Marketing ROI Strategic Assessment, Metrics Map(tm), Marketing ROI Measurement, Predictive Dashboards, Team Recognition System, and Industry Research ROI Programs. Services are customized to meet the needs of the particular client.

“More and more, marketing teams are being asked to justify their investments in marketing programs, processes and people,” said Linda Popky. “I’m excited to be working with Marketing Operations Partners to deliver these important tools and capabilities to marketing organizations.”
Marketing Operations founder and CEO Gary M. Katz added, “Marketing Operations Partners is dedicated to helping marketing executives run the business of marketing more effectively and with greater accountability. We believe return on marketing is integral to delivering the vision of Marketing Operations – operational discipline and a more demonstrable contribution to enterprise success.”

About Leverage2Market Associates

Leverage2Market Associates is a strategic marketing company that helps clients improve their bottom line by more effectively leveraging their investment in marketing programs, processes and people. Leverage2Market works with a wide range of organizations from startups and small businesses to Fortune 100 companies to use their existing marketing resources as effectively and efficiently as possible. For more information, visit or contact 650-281-4854.

About Marketing Operations Partners

Founded in Santa Clara, CA in June 2006, Marketing Operations Partners works with CMOs and their teams to change the MO of Marketing by leveraging process, technology, guidance, and metrics to run Marketing as a profit center and fully accountable business. Marketing Operations Partners brings together thought leaders in the marketing community to help our clients accelerate the sales process, build a scalable and sustainable marketing infrastructure, optimize customer profitability, win stakeholder support for strategic initiatives, and demonstrate measurable return on marketing to management. In short, Marketing Operations Partners helps CMOs operate like CEOs. For more information, visit, or contact 408-243-7881.

Metrics Map is a trademark of Marketing Operations Partner

Need a Speaker? Please see our Leverage2Market® series.
  • Upcoming Events

  • What’s New

    Article: It's All About the Message: Lessons from This Week's Midterm Elections. Linda Popky analyzes the mid-term election results on Commpro.

    Podcast: "We Built This City" - Linda Popky shares stories about her 40+ years in tech marketing in Silicon Valley. She says, "Don't ever listen to somebody who tells you you can't do something." - Listen!

    Podcast: Interview of Linda Popky about Using Friction to Improve Your Marketing by Gene Hammett on Leaders in the Trenches.

    SAC® Press Release: "Never An Afterthought: Pricing Is Strategic to Business Success" – Read release.

    Podcast: Linda Popky interviews Joseph Bradley, Global VP, Cisco Systems, who tells us why we can't get the answers we need without asking the right questions. - Listen.

    Take our Marketing Above the Noise Assessment.

    Video: Just a Moment for Marketing: Can You Have Not Enough Friction? Creative disagreement leads to new ideas and improvements. – View the video.

    NEW eBOOK: Top of Mind: 101 Insights to Transform Your Business
    Purchase PDF or ePub book.
    Top of Mind

    Book Video Trailer How can your message be heard in today's crowded, chaotic environment? Learn more about Linda Popky's new book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters, in this short video trailer.

    Harvard Business Review: "Identify the Marketing Metrics That Actually Matter" by Linda J. Popky - Read article

  • Read Our Blog

  • Subscribe to the Top of Mind Thursday Newsletter

    Free articles download with sign up
  • Marketing Above the Noise

    Introducing Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business.

    Marketing Above The Noise

    What's Inside Available in Hardcover and eBook formats