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Oct 26, 2006

Hard Work, Performance Don’t Get Women Promoted
“Women need to learn how to market themselves as if they were an actual product or service,” says Linda Popky in an interview on WomensRadio.com.

Oct 2006

Hear Linda Popky talk about the face of the company to the customer on WomensRadio.com [7:00 min clip]

Oct 2006

Hear Linda Popky talk about how great employees build a brand on The Brand Show [9:30 min clip – (Right Click and ‘Save As’)]

Oct 1, 2006

The SAC® Release:
How to Romance and Retain Your Best Customers
“A big part of retaining your best customers is to be crystal clear on who your top customers are and how you expect them to be treated,” according to Linda Popky, President of Leverage2Market® Associates, a strategic marketing firm located in Redwood City, CA. “Specify the values and standards your customer-facing personnel are expected to maintain, then ensure compensation, rewards and disciplinary programs enforce the correct behavior. Your customer-facing employees are your face to the customer. Their interactions can make or break your business. When they go ‘above and beyond,’ your customers notice and react accordingly.”

Sep 28, 2006

The SAC® Release:
Customer-Facing Interactions Can Make or Break A Business
Companies can improve the well-being of their business by focusing on the interactions customers have with the business’ customer-facing employees, programs and processes…

Aug 21, 2006

Leverage2Market Associates, Inc. Joins Women’s Technology Cluster Mentoring Program
Linda Popky, President of Leverage2Market Associates of Redwood City, CA notes, “I am pleased to be able to contribute my expertise to these up-and-coming technology companies. It’s exciting to be connected to such a dynamic group of entrepreneurs and to take an active role in helping them succeed and grow.”

Jun 1, 2006

The SAC® Release:
Consulting Group Identifies Success In Highly Competitive Environments
“In a highly competitive environment, it’s extremely important to ensure you understand your customers’ business problems and how your offerings can help meet their needs,” said Linda Popky, President of Leverage2Market Associates, a strategic marketing company located in Redwood City, CA. “The key is articulating your key differentiators in a way that resonates with your customers–in their own language, not yours.”

March 7, 2005

The SAC® Release:
Communications Errors Undermining Business More than Competition or Economy
Linda Popky, President of Leverage2Market Associates of Redwood City, CA notes, “Effective communication occurs when three factors come together: clear focused messages, audience-appropriate communications mechanisms, and an environment that promotes open dialogue. Too often organizations focus on the message without also considering the receptivity of the audience or whether the organization is appropriately prepared for the ensuing feedback and discussion.”

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    Article: Avoiding costly online mistakes: Why the internet is enduring, not endearing. Linda discusses how to survive in the all-seeing Internet world on MultiBriefs: Exclusive.

    Article: Preventing hate crimes: If you see something, say something. Linda discusses the increase in hate crimes over the last three years and what you can do about it on MultiBriefs: Exclusive.

    Podcast: Linda Popky interviews Navid Jafari who talks about how the COVID-19 pandemic is forcing marketers to revisit their existing marketing plans. - Listen.

    Podcast: Deb Zahn talks with Linda Popky and Lisa Anderson, SAC Executive Directors, about what SAC (Society for the Advancement of Consulting) does and how it helps consultants build successful businesses. A Craft of Consulting podcast. - Listen.

    Article: Zig While Others Zag. Linda talks about finding opportunities during the pandemic on C-Suite Network.

    SAC® Press Release: "How to Triumph and Grow in this Uncertain Time" - Linda talks about how good marketing and business strategy remain the same through these difficult times. – Read release.

    Article: Now More Than Ever: Whom You Associate With Matters. Lisa Anderson and Linda talk about taking over the management of Society for the Advancement of Consulting (SAC).

    Podcast: "We Built This City" - Linda Popky shares stories about her 40+ years in tech marketing in Silicon Valley. - Listen!

    Video: Just a Moment for Marketing: One-minute marketing tip videos. – View over 100 videos.

    eBOOK: Top of Mind: 101 Insights to Transform Your Business
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    Book Video Trailer Learn more about Linda Popky's book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.

    Harvard Business Review: "Identify the Marketing Metrics That Actually Matter" by Linda J. Popky - Read article

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