News Releases From: 2020 | 2019 | 2018 | 20172016 | 2015 | 2014 | 2013 | 2012 | 2011 | 2010 | 2009 | 2008 | 2007 | 2006

Oct 26, 2006

Hard Work, Performance Don’t Get Women Promoted
“Women need to learn how to market themselves as if they were an actual product or service,” says Linda Popky in an interview on WomensRadio.com.

Oct 2006

Hear Linda Popky talk about the face of the company to the customer on WomensRadio.com [7:00 min clip]

Oct 2006

Hear Linda Popky talk about how great employees build a brand on The Brand Show [9:30 min clip – (Right Click and ‘Save As’)]

Oct 1, 2006

The SAC® Release:
How to Romance and Retain Your Best Customers
“A big part of retaining your best customers is to be crystal clear on who your top customers are and how you expect them to be treated,” according to Linda Popky, President of Leverage2Market® Associates, a strategic marketing firm located in Redwood City, CA. “Specify the values and standards your customer-facing personnel are expected to maintain, then ensure compensation, rewards and disciplinary programs enforce the correct behavior. Your customer-facing employees are your face to the customer. Their interactions can make or break your business. When they go ‘above and beyond,’ your customers notice and react accordingly.”

Sep 28, 2006

The SAC® Release:
Customer-Facing Interactions Can Make or Break A Business
Companies can improve the well-being of their business by focusing on the interactions customers have with the business’ customer-facing employees, programs and processes…

Aug 21, 2006

Leverage2Market Associates, Inc. Joins Women’s Technology Cluster Mentoring Program
Linda Popky, President of Leverage2Market Associates of Redwood City, CA notes, “I am pleased to be able to contribute my expertise to these up-and-coming technology companies. It’s exciting to be connected to such a dynamic group of entrepreneurs and to take an active role in helping them succeed and grow.”

Jun 1, 2006

The SAC® Release:
Consulting Group Identifies Success In Highly Competitive Environments
“In a highly competitive environment, it’s extremely important to ensure you understand your customers’ business problems and how your offerings can help meet their needs,” said Linda Popky, President of Leverage2Market Associates, a strategic marketing company located in Redwood City, CA. “The key is articulating your key differentiators in a way that resonates with your customers–in their own language, not yours.”

March 7, 2005

The SAC® Release:
Communications Errors Undermining Business More than Competition or Economy
Linda Popky, President of Leverage2Market Associates of Redwood City, CA notes, “Effective communication occurs when three factors come together: clear focused messages, audience-appropriate communications mechanisms, and an environment that promotes open dialogue. Too often organizations focus on the message without also considering the receptivity of the audience or whether the organization is appropriately prepared for the ensuing feedback and discussion.”

Need a Speaker? Please see our Leverage2Market® series.
  • Read Our Blog

  • What’s New

    Article: How to use LinkedIn more effectively for actual connections. Linda discusses tips on how to avoid soliciting connection requests on MultiBriefs: Exclusive.

    Article: Mind your mindset to drive your association forward. Linda discusses how a different mindset can help your organization on MultiBriefs: Exclusive.

    Podcast: Linda Popky interviews Karen Jackson who talks about some of the reasons companies have trouble integrating sales and marketing - and how that hurts profitability. - Listen.

    Podcast: Deb Zahn talks with Linda Popky and Lisa Anderson, SAC Executive Directors, about what SAC (Society for the Advancement of Consulting) does and how it helps consultants build successful businesses. A Craft of Consulting podcast. - Listen.

    SAC® Press Release: "Diversification Now is Both Doable and Desirable" - Linda discusses repackaging existing offerings to a more diverse customer base. – Read release.

    Video: Just a Moment for Marketing: One-minute marketing tip videos. – View over 100 videos.

    eBOOK: Top of Mind: 101 Insights to Transform Your Business
    Purchase PDF or ePub book.
    Top of Mind

    Book Video Trailer Learn more about Linda Popky's book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.

  • Read Our Blog

  • Subscribe to the Top of Mind Thursday Newsletter

    Free articles download with sign up
  • Marketing Above the Noise

    Introducing Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business.

    Marketing Above The Noise

    What's Inside Available in Hardcover and eBook formats