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December 17, 2015

Leverage2Market Press Release:
“Linda Popky Selected As “Top-Idea Maven” by The Woman’s Advantage®”Entrepreneur’s Advice Featured in 2016 Woman’s Advantage® Calendar.

December 1, 2015

“Nine Marketing Books to Give This Holiday Season” by Anne Janzer. Marketing Above the Noise is one of the 9 books.

December 1, 2015

SAC® Press Release:
Businesses Will Feel Impact of US Presidential Campaign Throughout 2016 – Linda comments on the presidential campaign and personal branding.

November 6, 2015

“The Influencer Series: Linda Popky” post on the scratch-it blog

October 27, 2015

TV interview of Linda Popky on Sarder TV

October 14, 2015

Five Ways to Stop the Oncoming Customer Service Train Wreck…Before It Happens” by Linda Popky on MENGonline (Marketing Executives Networking Group)

October 7, 2015

“Marketing Above the Noise with Linda J. Popky: Cursive’s #WCW” interview on cursive (content marketing)

October 1, 2015

SAC® Press Release:
Free Trade Agreements Come With Heavy Baggage – Linda Popky talks about how free trade impacts marketing, not just manufacturing.

September 21

Linda is quoted on scratch-it’s  “20 Quotes on Marketing and Big Data”

September 15

Social Media Business Hour interview of Linda Popky by Nile Nickel

September 7

“Linda Popky and Marketing Above the Noise” interview on Watermark

September 2

Marketing Above the Noise is Recommended Reading in Melanie Deziel’s The Overlap League newsletter

August 7, 2015

“Market Above The Noise!” podcast with Linda Popky on Newbie Writers.

August 1, 2015

SAC® Press Release:
Organizational Actions Ensure Entrepreneurial Spirit Thrives – Linda Popky talks about entrepreneurialism as a mindset.

August

“Required Reading: Is Your Marketing Above the Noise?,” CRM interviews Linda Popky about keeping consumers’ attention in new channels calls for classic marketing principles

July 29

“Rainbows, Pageants and Flags: The Start of a New Brand Activism?” by Linda J. Popky on the American Marketing Association (AMA) blog

July 27

Marketing Above the Noise is featured in La Republica, Columbia’s business newspaper

July/August issue

“Off the Shelf” book review (page 47) in HR Professional

July/August issue

“Technology: Friend or Foe?” by Linda J. Popky in Sales + Marketing Ideas.

July 17

Linda Popky’s career milestones on Boston University’s College of Communications’ comtalk

July 16

Linda offers a second opinion on relying on a single marketing tactic in “How an Automated Scheduling Tool Helped a Wellness Center Shape Up” in Entrepreneur magazine.

July 14

“Identify the Marketing Metrics That Actually Matter” by Linda J. Popky in Harvard Business Review

July 10

Audio interview where Linda discusses her book Marketing Above the Noise on “The Marketing Book Podcast,” Artillery Marketing Firepower

July 8

Linda discusses that thought leaders don’t shy away from controversy in “How to Identify Your Brand’s Thought Leaders: 5 Marketing Experts’ Tips” on business2community.com

June

m&sb-greenbook review, “Achieve Strategic Advantage with Marketing that Matters,” in Marketing &Sales Books magazine

June 20

radio interview on The Focus Group show on Sirius XM

June 19

spoken book recommendation on Marketing Above the Noise on getAbstract

June 18

“When is it time to up the ante on marketing spend?” in Upstart Business Journal

June 17

Managing Books column by Harvey Schachter in The Globe and Mail

June 3

“Static: The Hidden Trap for Today’s Marketers,” by Guest Blogger Linda Popky on energizegrowth.com

June 1, 2015

SAC® Press Release:
Challenges of a Growth Economy Should Not Be Underestimated – Linda Popky comments on planning ahead.

May 27

“Cut Through the Noise: Make Your Marketing Matter,” Women in Consulting (WIC) Webinar.

May 18

“Linda Popky – Break Free and Get Noticed in an Overcrowded Marketplace,” audio interview by host Bob Garlick on Business Book Talk.

May 18

“Stand Out Above The Noise With Grounded Marketing” on Investor’s Business Daily.

May 15

“Marketing Above the Noise” on actionablebooks.com.

May 14

“How to Market Above the Noise” on skipprichard.com.

May-June 2015

“Mine The Measurements That Matter” in Sales & Marketing Management.

May 13

“Books You Should Read” on businesstraveller.com.

May 5, 2015

“Don’t Let Marketing Tech Sabotage Your Success” by Linda J. Popky on chiefmarketer.com.

May 5, 2015

“Marketing Above the Noise” book review on Midwest Book Review.

May 4, 2015

Audio “Interview with Linda J. Popky” on My Quest for the Best with host Bill Ringle.

May 2015

“Top 10 Advertising Myths” by Linda and Judy Popky in Strictly Marketing Magazine (May/June issue, pages 21-22).

April 28, 2015

“Marketing Above the Noise” book review on getabstract.com. Read review in Portuguese.

April 24, 2015

Interview on “EGG Live!” (Executive Girlfriends’ Group) with host Chicke Fitzgerald – Listen on BlogTalkRadio or iTunes.

April 21, 2015

Leveraging community to market above the noise” book review on Social Strata

April 13, 2015

Networking Can Help You Get Heard Above the Noise” audio interview by Lisa Platt of Business Networking Made Simple.

April 8, 2015

Linda Popky: Marketing Above the Noise” audio interview on 33voices. See also: Linda’s profile and a 1-min audioclip.

April 7, 2015

Marketing Above the Noise book review” on BookIt

April 6, 2015

Social Media Doesn’t Build Marketing Strategies” on HartfordBusiness.com

April 6, 2015

How to Market Above the Noise – Linda Popky” slideshow on 33voices.com

April 4, 2015

Business Book Reviews: Marketing Above the Noise” by Jim Pawlak in The Dallas Morning News

April 3, 2015

Mentoring Monday in Silicon Valley (slide 31) in Silicon Valley Business Journal

April 2, 2015

“Thinker in Residence: Linda Popky on Business and Books” on 800ceoread’s ‘In the Books.’

April 1, 2015

“Thinker in Residence: A Q&A with Linda Popky” on 800ceoread’s ‘In the Books.’

March 31, 2015

“Thinker in Residence: Linda Popky” on 800ceoread’s ‘In the Books.’

March 31, 2015

SAC® Press Release:
Preparation, Rapid Response Key to Surviving in Era of Data Breaches and Hacks – Linda Popky comments on brand impact.

March 25, 2015

Is Social Media Helping or Hurting Your Company?” – American Management Association®‘s Playbook.

March 18, 2015

Linda published a manifesto, “Being Heard in a Chaotic World,” on ChangeThis. Download the article.

March 15, 2015

Linda wrote a guest column, “Being Heard: What Successful Consultants Can do to Get Above the Noise,” on Alan Weiss’s blog, Contrarian Consulting. Read the article.

March 4, 2015

Showcase-C-Suite-Book-Club-Selection Linda Popky’s Marketing Above the Noise has joined the C-Suite Book Club.

March 1, 2015

Marketing Above the Noise” review – by Book Verdict. (Full review pdf)

March 1, 2015

Marketing Above the Noise was featured in Library Journal
“Book Reviews”.

February 27, 2015

Marketing Above the Noise‘ – 5 reasons to read this book” – by Mike Gospe, author of The Marketing High Ground.

February 11, 2015

Linda Popky was a guest on the Hangout On Air Show with host Elaine Starling
“Why 5% Succeed – Insights with Linda Popky”. Video file: 35 mins.

January 23, 2015

Marketing Above the Noise was featured in Publishers Weekly
“Spring 2015 Announcements”.

 

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    Article: It's All About the Message: Lessons from This Week's Midterm Elections. Linda Popky analyzes the mid-term election results on Commpro.

    Podcast: "We Built This City" - Linda Popky shares stories about her 40+ years in tech marketing in Silicon Valley. She says, "Don't ever listen to somebody who tells you you can't do something." - Listen!

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    SAC® Press Release: "Never An Afterthought: Pricing Is Strategic to Business Success" – Read release.

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    Video: Just a Moment for Marketing: Can You Have Not Enough Friction? Creative disagreement leads to new ideas and improvements. – View the video.

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    Book Video Trailer How can your message be heard in today's crowded, chaotic environment? Learn more about Linda Popky's new book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters, in this short video trailer.

    Harvard Business Review: "Identify the Marketing Metrics That Actually Matter" by Linda J. Popky - Read article

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