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Nov 29, 2011

YouTube video interview:

Linda Popky, MBA, teaches IMC 613 – Brand Equity Management, for the Integrated Marketing Communications Master’s Program at West Virginia University.

July 1, 2011

SAC® Press Release:
Consultants Highlight Priorities in Customer Relationships – Linda Popky comments on long-term customer relationships.

May 6, 2011

SAC® Press Release:
Consultants Recommend How All Employees Can “Sell” – Linda Popky comments on the customer-facing role of non-sales people.

January 31, 2011

Press Release:
Leverage2Market® President Interviewed in Million Dollar Coaching Book – Linda Popky included in new Alan Weiss guide to building successful coaching business

January 3, 2011

SAC® Press Release:
What are the Innovative Business Apps for 2011? – The Society for Advancement of Consulting® (SAC®) has asked its global membership to comment on unlikely business apps for 2011.

Need a Speaker? Please see our Leverage2Market® series.
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  • What’s New

    Article: It's All About the Message: Lessons from This Week's Midterm Elections. Linda Popky analyzes the mid-term election results on Commpro.

    Podcast: "We Built This City" - Linda Popky shares stories about her 40+ years in tech marketing in Silicon Valley. She says, "Don't ever listen to somebody who tells you you can't do something." - Listen!

    Podcast: Interview of Linda Popky about Using Friction to Improve Your Marketing by Gene Hammett on Leaders in the Trenches.

    SAC® Press Release: "Never An Afterthought: Pricing Is Strategic to Business Success" – Read release.

    Podcast: Linda Popky interviews Joseph Bradley, Global VP, Cisco Systems, who tells us why we can't get the answers we need without asking the right questions. - Listen.


    Take our Marketing Above the Noise Assessment.

    Video: Just a Moment for Marketing: Can You Have Not Enough Friction? Creative disagreement leads to new ideas and improvements. – View the video.

    NEW eBOOK: Top of Mind: 101 Insights to Transform Your Business
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    Top of Mind

    Book Video Trailer How can your message be heard in today's crowded, chaotic environment? Learn more about Linda Popky's new book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters, in this short video trailer.

    Harvard Business Review: "Identify the Marketing Metrics That Actually Matter" by Linda J. Popky - Read article

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