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Nov 29, 2011

YouTube video interview:

Linda Popky, MBA, teaches IMC 613 – Brand Equity Management, for the Integrated Marketing Communications Master’s Program at West Virginia University.

July 1, 2011

SAC® Press Release:
Consultants Highlight Priorities in Customer Relationships – Linda Popky comments on long-term customer relationships.

May 6, 2011

SAC® Press Release:
Consultants Recommend How All Employees Can “Sell” – Linda Popky comments on the customer-facing role of non-sales people.

January 31, 2011

Press Release:
Leverage2Market® President Interviewed in Million Dollar Coaching Book – Linda Popky included in new Alan Weiss guide to building successful coaching business

January 3, 2011

SAC® Press Release:
What are the Innovative Business Apps for 2011? – The Society for Advancement of Consulting® (SAC®) has asked its global membership to comment on unlikely business apps for 2011.

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    LISTEN: The Inspired Leadership Show with guest, Linda Popky. Discover secrets of being an effective leader thru communication, positive influence and sustainable productivity.

    Article: An Empire Crumbles: Why the Jussie Smollett Situation Matters for Business. Linda discusses the business lessons that can be learned from this case on C-Suite Network.

    Article: How retailers can still thrive in an Amazon-led world. Linda discusses whether Amazon is killing the retail business (It's not.) on MultiBriefs: Exclusive.

    Article: Boeing's Communications Strategy Must Return to the Gate on Equities.com. Linda says: "It's time for Boeing execs to make the tough calls to change perception."

    Podcast: "We Built This City" - Linda Popky shares stories about her 40+ years in tech marketing in Silicon Valley. She says, "Don't ever listen to somebody who tells you you can't do something." - Listen!

    Podcast: Interview of Linda Popky about Using Friction to Improve Your Marketing by Gene Hammett on Leaders in the Trenches.

    SAC® Press Release: "Hiring Top Talent With Passion and Enthusiasm Key to Beating Talent/Skills Gap" - Linda observes that building a strong brand attracts strong talent. – Read release.

    Podcast: Linda Popky interviews Wayne Cerullo who discusses the key findings from his research into the state of B2B marketing, including the realization that in today’s ABM-focused world, marketers need to refocus from quantity to quality. - Listen.


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    Video: Just a Moment for Marketing: One-minute videos that focus on a marketing tip or anecdote. – View over 100 videos.

    NEW eBOOK: Top of Mind: 101 Insights to Transform Your Business
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    Book Video Trailer How can your message be heard in today's crowded, chaotic environment? Learn more about Linda Popky's new book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters, in this short video trailer.

    Harvard Business Review: "Identify the Marketing Metrics That Actually Matter" by Linda J. Popky - Read article

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