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Nov 29, 2011

YouTube video interview:

Linda Popky, MBA, teaches IMC 613 – Brand Equity Management, for the Integrated Marketing Communications Master’s Program at West Virginia University.

July 1, 2011

SAC® Press Release:
Consultants Highlight Priorities in Customer Relationships – Linda Popky comments on long-term customer relationships.

May 6, 2011

SAC® Press Release:
Consultants Recommend How All Employees Can “Sell” – Linda Popky comments on the customer-facing role of non-sales people.

January 31, 2011

Press Release:
Leverage2Market® President Interviewed in Million Dollar Coaching Book – Linda Popky included in new Alan Weiss guide to building successful coaching business

January 3, 2011

SAC® Press Release:
What are the Innovative Business Apps for 2011? – The Society for Advancement of Consulting® (SAC®) has asked its global membership to comment on unlikely business apps for 2011.

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    Article: Avoiding costly online mistakes: Why the internet is enduring, not endearing. Linda discusses how to survive in the all-seeing Internet world on MultiBriefs: Exclusive.

    Article: Preventing hate crimes: If you see something, say something. Linda discusses the increase in hate crimes over the last three years and what you can do about it on MultiBriefs: Exclusive.

    Podcast: Linda Popky interviews Navid Jafari who talks about how the COVID-19 pandemic is forcing marketers to revisit their existing marketing plans. - Listen.

    Podcast: Deb Zahn talks with Linda Popky and Lisa Anderson, SAC Executive Directors, about what SAC (Society for the Advancement of Consulting) does and how it helps consultants build successful businesses. A Craft of Consulting podcast. - Listen.

    Article: Zig While Others Zag. Linda talks about finding opportunities during the pandemic on C-Suite Network.

    SAC® Press Release: "How to Triumph and Grow in this Uncertain Time" - Linda talks about how good marketing and business strategy remain the same through these difficult times. – Read release.

    Article: Now More Than Ever: Whom You Associate With Matters. Lisa Anderson and Linda talk about taking over the management of Society for the Advancement of Consulting (SAC).

    Podcast: "We Built This City" - Linda Popky shares stories about her 40+ years in tech marketing in Silicon Valley. - Listen!

    Video: Just a Moment for Marketing: One-minute marketing tip videos. – View over 100 videos.

    eBOOK: Top of Mind: 101 Insights to Transform Your Business
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    Book Video Trailer Learn more about Linda Popky's book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.

    Harvard Business Review: "Identify the Marketing Metrics That Actually Matter" by Linda J. Popky - Read article

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