News Releases From: 2018 | 20172016 | 2015 | 2014 | 2013 | 2012 | 2011 | 2010 | 2009 | 2008 | 2007 | 2006

November 10, 2008

Press Release:
Linda Popky Named Program Advisor for Integrated Marketing Program at San Francisco State – Leverage2Market® Associates president tapped to support College of Extended Learning program: Leverage2Market Associates, Inc. today announced that its president, Linda Popky, has been named the program advisor for the Integrated Marketing Program at San Francisco State University’s College of Extended Learning.

November 2008

Feedback:
Diet and Diabetes – Letter to the editor from Linda Popky to Fast Company

October 13, 2008

Marketing Operations Press Release:
Marketing Operations Partners’ Member Company, Leverage2Market Associates, Receives Women’s Business Enterprise Certification – Marketing Strategy Firm Recognized as Woman-Owned Business

September 30, 2008

WIC Press Release:
Women in Consulting Marks 10-Year Anniversary – October Event to Celebrate 10 Years of “Passion, Purpose, and Perseverance.” “We’re extremely proud of how far WIC has come over the past decade in terms of helping members succeed in their individual businesses and consulting practices, as well as building a strong and diverse network of committed professionals,” said WIC President Linda Popky.

September 24, 2008

Santa Cruz Sentinel:
Business Briefs: Women to Hear Marketing Talk – Linda Popky speaks on branding strategies.

September 3, 2008

The SAC® Release:
What Are the Benefits of Social Media in the Workplace? – “Social media, when used wisely and judiciously, can be quite helpful in the corporate workplace,” said Linda Popky, President of Leverage2Market Associates, Inc.

August 25, 2008

Article:
“Hebrew School Honors Volunteer”Times Leader, Martin D. Popky posthumously receives first Martin and Janet Popky award for Volunteer of the Year, named for him and his wife

August 15, 2008

Article:
“Ever-changing business climate keeps consultants busy”San Jose/Silicon Valley Business Journal, with quotes from Linda Popky

August 5, 2008

Article:
“Bad times are good for local consultants”San Francisco Chronicle, with quotes from Linda Popky

June 2, 2008

Blog:
Linda’s Blog entry is quoted in Business Week

Spring, 2008

Linda’s alumni announcement Boston University School of Management (see page 37 of the PDF file)

March 13, 2008

San Jose Mercury News People on the Move column:
Popky Named WIC President – Linda J. Popky has been named president of Women in Consulting (WIC), a bay area organization of over 500 members and affiliates who are seasoned professional consultants in more than 30 specialties. Founder and president of Leverage2Market Associates, Inc., a strategic marketing firm, Linda is the author of Marketing Your Career: Positioning, Packaging and Promoting Yourself for Success.

March 10, 2008

WIC Press Release:
Women in Consulting Names 2008 Board of Directors – Innovative Bay Area-based organization marks 10th year of success supporting and growing a diverse community of top-notch consulting talent – Linda Popky steps up as president after serving as WIC’s director of partnerships.

March 3, 2008

Dan Janal's Cool Book of the DayWIC Press Release:
Linda Popky’s book, Marketing Your Career is featured as Dan Janal’s “Cool Book of the Day”.

February 19, 2008

Press Release:
New Book Helps Professionals Effectively Market Themselves – Marketing Your Career Handbook shows professionals and business people how to use marketing methods to take their careers to the next level.

Need a Speaker? Please see our Leverage2Market® series.
  • Upcoming Events

  • What’s New

    Article: It's All About the Message: Lessons from This Week's Midterm Elections. Linda Popky analyzes the mid-term election results on Commpro.

    Podcast: "We Built This City" - Linda Popky shares stories about her 40+ years in tech marketing in Silicon Valley. She says, "Don't ever listen to somebody who tells you you can't do something." - Listen!

    Podcast: Interview of Linda Popky about Using Friction to Improve Your Marketing by Gene Hammett on Leaders in the Trenches.

    SAC® Press Release: "Successful Businesses Leverage Culture to Get Results" - Linda observes that brands don't create cultures - they reflect culture that already exists. – Read release.

    Podcast: Linda Popky interviews Rick Steele who shares insights he's gained from a starting a series of businesses - from Beanie Baby collecting to online mortgages to window fashions. - Listen.


    Take our Marketing Above the Noise Assessment.

    Video: Just a Moment for Marketing: Destructive vs. Constructive Friction. Find that inflection point where constructive friction turns into innovation. – View the video.

    NEW eBOOK: Top of Mind: 101 Insights to Transform Your Business
    Purchase PDF or ePub book.
    Top of Mind

    Book Video Trailer How can your message be heard in today's crowded, chaotic environment? Learn more about Linda Popky's new book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters, in this short video trailer.

    Harvard Business Review: "Identify the Marketing Metrics That Actually Matter" by Linda J. Popky - Read article

  • Read Our Blog

  • Subscribe to the Top of Mind Thursday Newsletter

    Free articles download with sign up
  • Marketing Above the Noise

    Introducing Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business.

    Marketing Above The Noise

    What's Inside Available in Hardcover and eBook formats