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December 5, 2013

Top of Mind Thursday article:
Don’t Send Your Clients Elsewhere – Linda Popky publishes a Top of Mind Thursday article every week. This one is about “make it easy to do business with you.”

August 16, 2013

San Jose Mercury News Opinion article:
Diabetic kids: Supreme Court ruling points schools in right direction (pdf file) – Linda Popky, whose daughter was diagnosed as diabetic 20 years ago, argues that school personnel can work with parents to administer insulin without a school nurse.

August 1, 2013

SAC® Press Release:
Are We Encouraging Uncivil Workplaces? – Linda Popky comments on faux civility in customer facing roles.

June 24, 2013

Press Release:
New Marketing Approach for Professional Services Firms Now Available – Disciplined Marketing™ offerings includes e-Book, Teleseminar and Advisory Services

June 1, 2013

SAC® Press Release:
Today’s High Tech and High Touch – Linda Popky comments on how best to use the data captured to better engage with customers and prospects.

March 1, 2013

SAC® Press Release:
Terminating Employees – Linda Popky comments on how best to terminate employees.

March 1, 2013

Press Release:
SPC and Leverage2Market Offer May Consulting Workshop – “The Art of the Referral” to be offered in Boston area on May 29

February 12, 2013

Press Release:
Linda Popky Offers Alan Weiss Workshops to Consultants – Linda Popky is the first licensee of professional development programs for world-class consultants

February 4, 2013

Blog article:
A Gardener’s Guide to Growing Your Consulting Practice – authored by Linda Popky and Robbie Kellman Baxter – published on Alan Weiss’s blog.

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    Article: It's All About the Message: Lessons from This Week's Midterm Elections. Linda Popky analyzes the mid-term election results on Commpro.

    Podcast: "We Built This City" - Linda Popky shares stories about her 40+ years in tech marketing in Silicon Valley. She says, "Don't ever listen to somebody who tells you you can't do something." - Listen!

    Podcast: Interview of Linda Popky about Using Friction to Improve Your Marketing by Gene Hammett on Leaders in the Trenches.

    SAC® Press Release: "Successful Businesses Leverage Culture to Get Results" - Linda observes that brands don't create cultures - they reflect culture that already exists. – Read release.

    Podcast: Linda Popky interviews Rick Steele who shares insights he's gained from a starting a series of businesses - from Beanie Baby collecting to online mortgages to window fashions. - Listen.


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    Video: Just a Moment for Marketing: Destructive vs. Constructive Friction. Find that inflection point where constructive friction turns into innovation. – View the video.

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    Harvard Business Review: "Identify the Marketing Metrics That Actually Matter" by Linda J. Popky - Read article

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