March 20, 2007


New Course Available on Measuring Return on Marketing

One-day offering from San Francisco State University, Leverage2Market Associates targeted to seasoned marketers

REDWOOD CITY, CA – March 20, 2007. Leverage2Market Associates, Inc. today announced the availability of a one-day intensive course on Measuring Return on Marketing, offered as part of San Francisco State University’s College of Extended Learning Integrated Marketing Program.

The course, to be offered Saturday May 12, from 9am to 5pm, is being taught by Linda Popky, President of Leverage2Market Associates, and will take a practical approach to measuring marketing return. Participants will learn the basics of marketing measurement, look at accepted measurement tools and techniques, such as ROI, and develop an understanding of how to identify critical variables and dependencies. Participants will leave with an action plan for implementing marketing measurement activities within their own organization.

“There is a compelling need for marketers to understand and implement measurement programs, as marketing teams are increasingly being asked to justify their investments in marketing programs, processes and people,” said Linda Popky. “I’m excited to be able to offer this course through San Francisco State to the marketing community.”

Linda Popky has over 25 years experience in technology and B2B marketing, including experience with companies such as Sun Microsystems and Cisco Systems. She is also affiliated with Marketing Operations Partners, where she is leading the Return on Marketing practice in conjunction with other members of the Marketing Operations Partners team.

About Leverage2Market Associates

Leverage2Market Associates is a strategic marketing company that helps clients improve their bottom line by more effectively leveraging their investment in marketing programs, processes and people. Leverage2Market works with a wide range of organizations from startups and small businesses to Fortune 100 companies to use their existing marketing resources as effectively and efficiently as possible. For more information, visit or contact 650-281-4854.

About San Francisco State’s Integrated Marketing Program

The Integrated Marketing Program (IMP), an offering of San Francisco State’s College of Extended Learning, is designed to provide participants with a solid foundation in marketing fundamentals and skills that can be applied immediately on the job. The program is designed for working professionals and offers a Certificate in Integrated Marketing, as well as the opportunity to earn continuing education units (CEU) for courses taken on an individual basis. Other new courses added this semester include Pay-Per-Click, Blogs and Other Online Marketing Essentials and Developing Dynamic Marketing Plans that Work. For more information on the program, contact San Francisco State at 415-817-4247; to register, call 414-405-7700, press 5, or go to

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