Generational Marketing: Vive la Difference

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Generational Marketing: Vive la Difference

Posted on January 3, 2011 by Leverage2Market

Jennifer LindsayJennifer Lindsay
Principal
Jennifer Lindsay Digital
jenniferlindsay.com

Jennifer Lindsay is an Emmy-nominated PR and digital/social media consultant, whose expertise in identifying and growing communities online has enabled her clients to effectively use social media to meet specific business objectives, such as enhancing brand awareness, customer loyalty, and increasing leads. She is the host of the successful social media-oriented podcast on iTunes, The A-List with Jennifer Lindsay.

In this podcast, Jennifer talks about how the defining characteristics of each generation and why that matter to marketers.

ListenListen to this podcast.

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