Article: Who's Winning? Lessons from The Government Shutdown Crisis. Linda Popky discusses how the heat of friction drives innovation on Commpro.
Article: Cut Through the Noise: Traditional vs. Digital Marketing Part II by Carie Ferg, Manta Contributor, Midlands Directory. Linda Popky discusses whether to use traditional versus digital marketing based on your audience and prospects.
Podcast: "We Built This City" - Linda Popky shares stories about her 40+ years in tech marketing in Silicon Valley. She says, "Don't ever listen to somebody who tells you you can't do something." - Listen!
Podcast: Interview of Linda Popky about Using Friction to Improve Your Marketing by Gene Hammett on Leaders in the Trenches.
SAC® Press Release: "Successful Businesses Leverage Culture to Get Results" - Linda observes that brands don't create cultures - they reflect culture that already exists. – Read release.
Podcast: Linda Popky interviews Marcia Daszko who discusses the key factors that allow an organization to create positive transformation. - Listen.
Take our Marketing Above the Noise Assessment.
Video: Just a Moment for Marketing: Friction Point: From Success to Stagnation. Don't lose your company's edge. Encourage constructive friction. – View the video.
Book Video Trailer How can your message be heard in today's crowded, chaotic environment? Learn more about Linda Popky's new book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters, in this short video trailer.
Harvard Business Review: "Identify the Marketing Metrics That Actually Matter" by Linda J. Popky - Read article
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Marketing Above the Noise
Tag Archives: diabetes
This week’s subject is a little different. Sunday was the 25th anniversary of the day my two-year-old daughter Ilana was diagnosed with Type 1 insulin-dependent (T1D) diabetes. We’ve come a long way since 1993. We have new monoclonal fast-acting and … Continue reading
Yesterday was Yom Kippur, the Day of Atonement, the holiest day in the Jewish calendar. Jews around the world spend the day fasting, in prayer, and reflection. As it happens, September 23 is a notable day for our family for … Continue reading
A lot has changed about diabetes in the last 18 years, but some things haven’t. There is still no cure, nor do we have the artificial pancreas we were promised was just “a few years away.”
As the parent of a child with type 1 diabetes, the daughter of a man who died of complications of type 2 diabetes, and the granddaughter of a woman who died of Alzheimer’s disease, I was thrilled to see President … Continue reading