Yes, Virginia, there *is* still sizzle in Silicon Valley

Young Professionals of Silicon ValleyPictured above, left to right: Robert Livengood, Margaret Abe-Koga, Patricia Mahan, Kris Wang and Linda Popky

Earlier this month, I had the opportunity to host a panel of four Silicon Valley mayors, sponsored by the Young Professionals of Silicon Valley  (SVYP) and Keypoint Credit Union.

Participants included Kris Wang, mayor of Cupertino; Patricia Mahan, mayor of Santa Clara; Margaret Abe-Koga, mayor of Mountain View; and Robert Livengood, mayor of Milpitas.

We asked these local officials what was new and exciting in their towns, what would make their cities attractive to young professionals and small business people, and what they were doing to keep their areas vibrant in tough economic times.

The specific answers were varied, but the general tone was similar. Each community believes strongly in the businesses and people that make Silicon Valley special. They’re supportive of small and new businesses, as well as the large technology companies that anchor their towns. They’re looking at creative ways to balance their budgets and maintain services to their community. They’re looking beyond the short-term economic situation and betting on the resiliency and versatility of Silicon Valley to come up wit the next new thing–whatever that may be.

From fruit orchards to technology, Apple and Google to hacker dojos and techology uncubaters, the Great Mall outlet center to the new 49ers NFL stadium–each of these towns plays a part in Silicon Valley. It’s an expensive place to live, but that’s the price you pay to be in the center of what’s hot. Sizzle on.

This entry was posted in Politics/Government and tagged , , , , , , , , , , , , , . Bookmark the permalink.

Comments are closed.

  • Upcoming Events

  • What’s New

    Article: It's All About the Message: Lessons from This Week's Midterm Elections. Linda Popky analyzes the mid-term election results on Commpro.

    Podcast: "We Built This City" - Linda Popky shares stories about her 40+ years in tech marketing in Silicon Valley. She says, "Don't ever listen to somebody who tells you you can't do something." - Listen!

    Podcast: Interview of Linda Popky about Using Friction to Improve Your Marketing by Gene Hammett on Leaders in the Trenches.

    SAC® Press Release: "Successful Businesses Leverage Culture to Get Results" - Linda observes that brands don't create cultures - they reflect culture that already exists. – Read release.

    Podcast: Linda Popky interviews Rick Steele who shares insights he's gained from a starting a series of businesses - from Beanie Baby collecting to online mortgages to window fashions. - Listen.

    Take our Marketing Above the Noise Assessment.

    Video: Just a Moment for Marketing: The Cost of Hidden Friction. Bring friction to the forefront to manage it better. – View the video.

    NEW eBOOK: Top of Mind: 101 Insights to Transform Your Business
    Purchase PDF or ePub book.
    Top of Mind

    Book Video Trailer How can your message be heard in today's crowded, chaotic environment? Learn more about Linda Popky's new book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters, in this short video trailer.

    Harvard Business Review: "Identify the Marketing Metrics That Actually Matter" by Linda J. Popky - Read article

  • Read Our Blog

  • Subscribe to the Top of Mind Thursday Newsletter

    Free articles download with sign up
  • Marketing Above the Noise

    Introducing Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business.

    Marketing Above The Noise

    What's Inside Available in Hardcover and eBook formats