What’s New
Article: It's All About the Message: Lessons from This Week's Midterm Elections. Linda Popky analyzes the mid-term election results on Commpro.
Podcast: "We Built This City" - Linda Popky shares stories about her 40+ years in tech marketing in Silicon Valley. She says, "Don't ever listen to somebody who tells you you can't do something." - Listen!
Podcast: Interview of Linda Popky about Using Friction to Improve Your Marketing by Gene Hammett on Leaders in the Trenches.
SAC® Press Release: "Successful Businesses Leverage Culture to Get Results" - Linda observes that brands don't create cultures - they reflect culture that already exists. – Read release.
Podcast: Linda Popky interviews Rick Steele who shares insights he's gained from a starting a series of businesses - from Beanie Baby collecting to online mortgages to window fashions. - Listen.
Take our Marketing Above the Noise Assessment.Video: Just a Moment for Marketing: The Cost of Hidden Friction. Bring friction to the forefront to manage it better. – View the video.
NEW eBOOK: Top of Mind: 101 Insights to Transform Your Business
Purchase PDF or ePub book.
Book Video Trailer How can your message be heard in today's crowded, chaotic environment? Learn more about Linda Popky's new book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters, in this short video trailer.
Harvard Business Review: "Identify the Marketing Metrics That Actually Matter" by Linda J. Popky - Read article
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Marketing Above the Noise
Introducing Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business.
Available in Hardcover and eBook formats
Tag Archives: Silicon Valley
Learning the Lingo: The Secret Language of Silicon Valley Exposed
Rochelle Kopp Managing Principal Japan Intercultural Consulting www.Siliconvalleyspeak.com Rochelle Kopp is a management consultant who works with global companies doing business in Silicon Valley, and Silicon Valley companies doing business globally. Her specialties include communication skills, leadership, cross-cultural management, and … Continue reading
Unabashed Fun: Experiences from MarketingCamp Silicon Valley’s Unconference
Great opportunity to learn, connect with other marketing professionals, and share new ideas and concepts I’m developing.
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The House Hunting Chronicles Part 1: Setting Your Sites on Real Estate
What happens if my house gets more Likes on Facebook than I do? Is that a good thing or a bad thing?
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The Power of a Community of Ideas: This Week’s TEDx Bay Area Women Event
Iff the 20 speakers on Wednesday’s agenda weren’t able to make the event for some reason, there would be no problem finding way more than 20 great presenters in the audience whose presentations would be different but just as compelling.
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