Category Archives: Politics/Government

Yes You Can…Use Lessons From the Obama Campaign Marketing in Business

In the December 1st issue of Business Week, Jon Fine says Your Brand is Not a Candidate:(Marketing Lessons from Obama’s Campaign) “The Obama campaign’s marketing was remarkable. But you can’t use it to sell yogurt.” His point is that the … Continue reading

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Brand Obama: How Barack Obama Really Won the Presidency

There’s been much discussion over the last two weeks of what exactly Barack Obama’s campaign team did right to help him win the presidency of the United States. In their November 17th Business Week column “Three Reasons Obama Won,”  Jack … Continue reading

Posted in Current Affairs, Marketing Strategy, Marketing Success, Politics/Government | 4 Comments

The Branding of Our Candidates

As I watched the highlights of the Democratic National Convention, I can’t help but focus on the brand called Barack Obama. This morning, after hearing about McCain’s choice for vice president, I’m wondering about the brand called McCain as well. … Continue reading

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Driven to Distraction

In preparation for California’s new hands-free cell phone law on July 1st, I finally broke down and bought a bluetooth wireless device. Well, I actually bought my second bluetooth wireless device. I had bought one a couple of years ago, … Continue reading

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