Podcast: Linda Popky appears as a guest expert on Technically Speaking to outline your steps to launching and promoting your book! - Listen
Podcast: Linda Popky and Dan Weedin (Shrimp Tank Podcast) talk with Brett Clark from BC Fitness about the importance of staying active and doing resistance training to slow down muscle loss as we age. - Listen
SAC® Press Release: "Companies Eye Innovation and Disruption in Volatile Economy" – Read Release.
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Marketing Above the Noise
Category Archives: Politics/Government
In the December 1st issue of Business Week, Jon Fine says Your Brand is Not a Candidate:(Marketing Lessons from Obama’s Campaign) “The Obama campaign’s marketing was remarkable. But you can’t use it to sell yogurt.” His point is that the … Continue reading
There’s been much discussion over the last two weeks of what exactly Barack Obama’s campaign team did right to help him win the presidency of the United States. In their November 17th Business Week column “Three Reasons Obama Won,” Jack … Continue reading
As I watched the highlights of the Democratic National Convention, I can’t help but focus on the brand called Barack Obama. This morning, after hearing about McCain’s choice for vice president, I’m wondering about the brand called McCain as well. … Continue reading