Category Archives: Marketing

Marketing’s Importance for Today’s Entrepreneur

Janis Machala Managing Partner Paladin Partners www.PaladinPartners.com Janis Machala has worked with entrepreneurs and start-ups for over 15 years as Managing Partner of Paladin Partners and as the former director of LaunchPad Services for the University of Washington’s Technology Transfer … Continue reading

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Leveraging Social Media in Global Launches

Karina Jensen Global Minds Network www.globalmindsnetwork.com In this podcast, Linda Popky interviews Karina Jensen, international management consultant and change facilitator, about her recent research into the adoption of social media in product launch efforts around the world. Karina, who discusses … Continue reading

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Where B2B Marketing is Going in Silicon Valley

Josef Chervenka President, NorCal Business Marketing Association www.norcalbma.org In this podcast, Linda Popky interviews Josef Chervenka, president of the Northern California Chapter of the Business Marketing Association, about the new direction for the organization and how BMA provides value to … Continue reading

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Using Social Media to Take Product Launches to a Whole New Level

LaSandra Brill Senior Manager, Cisco Service Provider Web & Social Media Marketing www.cisco.com In this podcast, Linda Popky interviews social media enthusiast and marketing innovator LaSandra Brill about how she integrated social media marketing techniques into a recent Cisco product … Continue reading

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