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Category Archives: Marketing
Time as the New Competitive Differentiator
Adrian Ott CEO and Founder of Exponential Edge Author of The 24 Hour Customer www.24hourcustomer.com In this podcast, Linda Popky interviews author Adrian Ott about how understanding the role time plays in the lives of today’s customers can give businesses … Continue reading
Chief Customer Officers: Bringing Customer Focus to the C-Suite
Curtis Bingham Founder and Executive Director Chief Customer Officer Council www.ccocouncil.org Curtis Bingham is the world’s foremost authority on the chief customer officer (CCO) function. Over the last decade he has worked with more than 50 CCOs to create customer-centric … Continue reading
Time for Marketing Professionals To Take More Responsibility for Measuring Marketing Profits
Roger J. Best Author Marketing Metrics Handbook www.marketingmetricshandbook.com Roger J. Best an emeritus professor of marketing at the University of Oregon, is a recognized expert in the measurement of marketing performance and its impact on corporate profitability. He was the … Continue reading
The New How: How Organizations Can Create Better Results Together
Nilofer Merchant CEO Rubicon Consulting www.rubiconconsulting.com Nilofer Merchant is a leading authority on creating business strategy to achieve success, and the author of the new book, The New How: Creating Business Solutions Through Collaborative Strategy. She’s honed her unique, collaborative … Continue reading