Tag Archives: Leverage2Market

Top of Mind Thursday September 21, 2017: A Time for Change

Today is the first day of Rosh Hashonah, the Jewish New Year. It’s also a time of great turmoil and trouble in the world.  We’re seeing a third disastrous hurricane, plus two major earthquakes in Mexico–all in less than a month. … Continue reading

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Just a Moment for Marketing: Can You Have Not Enough Friction?

Creative disagreement leads to new ideas and improvements.

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Top of Mind Thursday September 14, 2017: Emergency Response

In the last two weeks, we marked the 16th anniversary of the 9/11 terrorist attacks and the 12th anniversary of Hurricane Katrina, which caused devastating flooding and damage in the New Orleans area. We also saw two extremely powerful hurricanes … Continue reading

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Just a Moment for Marketing: Can You Get There From Here?

Linda asks: Should marketing be your priority now?

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    Article: "5 Ways to Make Organizational Friction Work for You" by Linda Popky on MENGonline - @popky #MENGonline #Marketing - Read article

    Podcast: Interview of Linda Popky about marketing that matters by Steve Caldwell of Manager Mojo.

    Video: Interview of Linda Popky about Marketing Above the Noise by Shawna Suckow of the Buyer Insider.

    Best Small Business Marketing Blogs: “Best Small Business Marketing Blogs 2016: Top Experts to Follow” – CreditDonkey(tm) rates Linda's Leverage2Market blog as one of the best for small business marketing.

    SAC® Press Release: Businesses Find Success Doesn't Take a Vacation – Read release

    Podcast: Linda Popky interviews author Aliza Sherman who talks about what marketers need to be aware of, and beware of, when using social networks, especially avoiding the technology trap. - Listen.


    Take our Marketing Above the Noise Assessment.

    Video: Just a Moment for Marketing: Keep 'Em Coming Back for More. Encourage your repeat customers. – View the video

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    Book Video Trailer How can your message be heard in today's crowded, chaotic environment? Learn more about Linda Popky's new book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters, in this short video trailer.

    Harvard Business Review: "Identify the Marketing Metrics That Actually Matter" by Linda J. Popky - Read article

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  • Marketing Above the Noise

    Introducing Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business.

    Marketing Above The Noise

    What's Inside Available in Hardcover and eBook formats