Tag Archives: Leverage2Market

Top of Mind Thursday September 13 2018: Come Together Right Now, Over Me

On Tuesday, we marked the 17th anniversary of the 9/11 terrorist attack, which killed nearly 3000 Americans. Next week, we mark the one year anniversary of Hurricane Maria, which killed nearly as many people in Puerto Rico. Each of these … Continue reading

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Just a Moment for Marketing: Play It Again Sam

Linda says: Your audience needs repetition to hear your message.

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Top of Mind Thursday September 6, 2018: They Just Did It

This week, Nike celebrated the 30th anniversary of their “Just Do It” advertising campaign by launching an ad featuring former NFL quarterback Colin Kaepernick, who started the practice of kneeling during the playing of the national anthem at NFL games. … Continue reading

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Top of Mind Thursday August 30, 2018: The Maverick and the Dreamer

Last week, we lost one of the most influential statesmen of our generation, John McCain–a man of integrity and determination who was admired by people on both sides of the political aisle. A Vietnam War POW, who served in the … Continue reading

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    Article: It's All About the Message: Lessons from This Week's Midterm Elections. Linda Popky analyzes the mid-term election results on Commpro.

    Podcast: "We Built This City" - Linda Popky shares stories about her 40+ years in tech marketing in Silicon Valley. She says, "Don't ever listen to somebody who tells you you can't do something." - Listen!

    Podcast: Interview of Linda Popky about Using Friction to Improve Your Marketing by Gene Hammett on Leaders in the Trenches.

    SAC® Press Release: "Never An Afterthought: Pricing Is Strategic to Business Success" – Read release.

    Podcast: Linda Popky interviews Joseph Bradley, Global VP, Cisco Systems, who tells us why we can't get the answers we need without asking the right questions. - Listen.


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    Video: Just a Moment for Marketing: Can You Have Not Enough Friction? Creative disagreement leads to new ideas and improvements. – View the video.

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    Book Video Trailer How can your message be heard in today's crowded, chaotic environment? Learn more about Linda Popky's new book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters, in this short video trailer.

    Harvard Business Review: "Identify the Marketing Metrics That Actually Matter" by Linda J. Popky - Read article

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    Introducing Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business.

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