Tag Archives: Leverage2Market

Top of Mind Thursday July 26, 2018: Shampoo, Rinse, Repeat

There was a time when all shampoo ads, as well as the directions on the bottle, would tell us to shampoo, rinse, repeat. And probably most people followed directions and did so. But as it turns out, that’s really unnecessary. … Continue reading

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Top of Mind Thursday July 19, 2018: Amazon Goes to the Dogs

Some things should really never happen. Like a local sushi restaurant running out of rice. Or KFC running out of chicken during a promotion in the UK.  But who would ever expect Amazon to run out of web capacity on … Continue reading

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Just a Moment for Marketing: When Uncontrolled Friction is Destructive

Linda advises: Create a situation where constructive friction can survive.

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Top of Mind Thursday July 12, 2018: Not Caving Into Pressure

On Tuesday, the world breathed a collective sigh of relief as the last members of a Thai soccer team and their coach were safely extracted from a cave where they’d been trapped for 18 days due to unexpected heavy rains. … Continue reading

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