Top of Mind Thursday – March 3, 2022: A Show of Strength

Last week, Russian President Vladimir Putin began a full-scale assault on Ukraine–tanks, air strikes, and over 120,000 troops against a much smaller, less-equipped country.

Leverage2Market LogoThere’s no question Putin thought his well-planned invasion would cause Ukraine to quickly capitulate to his forces.

But that’s not what happened. Instead, Ukrainians–from the president down to ordinary citizens–chose to resist and resist strongly. They formed human shields around power plants and took down street signs to confuse the incoming Russian soldiers.

None of this has deterred Putin at this point. But it has united the NATO countries in a way not seen in decades. It’s caused most of the world to impose sanctions against Russian businesses, trade, and oligarchs.

We don’t know how long the destruction will go on before Putin is stopped. But the Ukrainians have put up an amazing show of strength that is a model for the rest of us.

“The only thing that is necessary for the triumph of evil is for good men to do nothing.”            –Edmund Burke

Contact me to find out how you can get heard above the noise–even in a crisis situation.

Catch the latest episodes of the hottest podcast on business and entrepreneurship…ShrimpTank Seattle Wednesdays at noon PT.


Check out our marketing thought leadership podcasts and the video trailer for my book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.

Marketing Above the Noise.

Download a FREE chapter now.

What are people saying?

Buy now.

 


Let us help your business rise to the top.

linda@popky.com
(650) 281-4854
www.leverage2market.com

This entry was posted in News and Updates, Top of Mind Thursday Memo and tagged , , , , , , , , , , , , . Bookmark the permalink.

Comments are closed.

  • Read Our Blog

  • What’s New

    Podcast: Linda Popky joins the Seattle Shrimp Tank podcast as a guest host. - Listen

    Press Release: "Linda Popky Joins Shrimp Tank Seattle Podcast" - Award-winning marketer bring strategic marketing perspective to popular podcast. – Read release.

    SAC® Press Release: "Hiring Talent in Uncertain Times Requires Innovative Thinking" Linda observes that successful organizations build a strong culture that embodies their organizational values. – Read release.

    Video: Just a Moment for Marketing: One-minute marketing tip videos. – View over 100 videos.

    eBOOK: Top of Mind: 101 Insights to Transform Your Business
    Purchase PDF or ePub book.
    Top of Mind

  • Read Our Blog

  • Subscribe to the Top of Mind Thursday Newsletter

    Free articles download with sign up
  • Marketing Above the Noise

    Introducing Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business.

    Marketing Above The Noise

    What's Inside Available in Hardcover and eBook formats