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LISTEN: The Inspired Leadership Show with guest, Linda Popky. Discover secrets of being an effective leader thru communication, positive influence and sustainable productivity.
Article: By any other name: Beyond Meat grows beyond belief. Linda discusses how to leap forward with business innovations on MultiBriefs: Exclusive.
Article: A climate of change: What should your organization do?. Linda discusses how climate change might impact your business on MultiBriefs: Exclusive.
Article: Two Successful Female Business Partnerships on Life Lessons at 50 Plus. Linda Popky and Lisa Anderson who talk about being co-executive directors of the Society for the Advancement of Consulting (SAC).
Podcast: "We Built This City" - Linda Popky shares stories about her 40+ years in tech marketing in Silicon Valley. She says, "Don't ever listen to somebody who tells you you can't do something." - Listen!
SAC® Press Release: "Focusing on Your Best Employees is an ART worth Developing" - Linda Popky talks about 'walk the talk' when it comes to building an employer brand. – Read release.
Podcast: Linda Popky interviews Erik Pelton who explains why now, more than ever, it's so important to have a strong trademark for key brands. - Listen.
Video: Just a Moment for Marketing: One-minute videos that focus on a marketing tip or anecdote. – View over 100 videos.
eBOOK: Top of Mind: 101 Insights to Transform Your Business
Purchase PDF or ePub book.
Book Video Trailer How can your message be heard in today's crowded, chaotic environment? Learn more about Linda Popky's new book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters, in this short video trailer.
Harvard Business Review: "Identify the Marketing Metrics That Actually Matter" by Linda J. Popky - Read article
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Marketing Above the Noise
Introducing Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business.
Available in Hardcover and eBook formats
Tag Archives: Hawaii
Top of Mind Thursday March 7, 2019: What Part of This is Not Clear?
Picture this. You make a reservation for a rental car on a Hawaiian island from a major car rental firm. When you arrive on time at the rental car area, you wait not one but two full hours to get … Continue reading
Posted in News and Updates, Top of Mind Thursday Memo
Tagged Budget, Hawaii, Leverage2Market, Leverage2Market Associates, Linda Popky, marketing, marketing strategy, marketing success, rental car, Top of Mind Thursday
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Top of Mind Thursday January 18, 2018: This is Not a Drill
Saturday morning, less than 12 hours after arriving in Hawaii for vacation, I was rudely awakened by a loud alert on my cell phone: Ballistic missile threat inbound to Hawaii. Seek immediate shelter. This is not a drill. Wow. Talk … Continue reading
Posted in News and Updates, Top of Mind Thursday Memo
Tagged alert, Hawaii, Honolulu, Leverage2Market, Leverage2Market Associates, Linda Popky, marketing, marketing strategy, marketing success, missile, Top of Mind Thursday
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