Top of Mind Thursday October 15, 2020: Let Me Be Perfectly Clear

Top of Mind Thursday

If you’re one of those people who likes to wait until chaos stops and things settle down before taking action, I have bad news for you: It’s not likely to happen soon.

Leverage2Market LogoWe are less than 3 weeks away from a presidential election which may or may not be decided immediately. We are close to having a vaccine to prevent COVID-19…or perhaps not that close at all. There’s agreement that wearing masks is the best way to stop the spread of the virus…except among those who think they don’t work.

There’s immense polarization in the US right now on many issues. It’s unlikely the election will change that–regardless of who wins. In the meantime, we need to keep calm and carry on, as the British say.

Learning to manage through uncertainty and ambiguity is a learned skill. That means we can all make improvements in this area. Rather than bemoaning the fact that we’re in this situation, we need to get used to where we are today and take the appropriate actions.

What new challenges are your customers facing and how can you assist them? How can you help your employees stay engaged and productive when they’re caught between family and work responsibilities? What can you do to support those around you, such as your local community?

Uncertainty has moved into the neighborhood and plans to stay for awhile. We need to accept the situation. That’s one thing that’s perfectly clear.

Contact me to find out how you can get heard above the noise–even in a crisis situation.

Check out our marketing thought leadership podcasts and the video trailer for my book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.

Marketing Above the Noise.

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