It’s that time of year: Pumpkin pie, pumpkin latte, pumpkin bread, pumpkin cookies. You name it–it’s got pumpkin in it.
Some of us like pumpkin. Some of us really love pumpkin. But after awhile, there’s too much of it for just about everyone (and especially for those who weren’t aficionados to start). Every package is orange and every food product starts to taste the same. We start to long for good old-fashioned chocolate and vanilla cookies, apple pie, or latte that tastes simply like latte.
We see this in the business world as well. Something pops up that’s new or useful and people begin to adopt it. If it continues to attract attention, more and more people join the bandwagon. Soon, everywhere you go you see nothing but pumpkin everywhere.
Are you bombarding your customers with the same flavors as everyone else? Are you riding an existing trend rather than creating your own?
The first rule of standing out from the crowd is to do something that makes you, well, stand out. Do something original to spice up your business.
Contact me to find out how you can get heard above the noise–even in a crisis situation.
Check out our marketing thought leadership podcasts and the video trailer for my book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.
Let us help your business rise to the top.