Today is Thanksgiving, the day Americans give thanks for the many blessings we receive throughout the year.
It’s also the start of the traditional holiday shopping season, which used to begin on the day AFTER Thanksgiving, known as Black Friday.
First we saw the advent of Cyber Monday. Then Small Business Saturday. Now we see pre-Black Friday sales, and in some cases, stores opening on Thanksgiving to start the shopping frenzy just a little bit ahead of the pack.
I find it highly unlikely that jumping the gun with an early sale will positively impact a store’s business for the season. In particular, many consumers are consciously avoiding stores that open on Thanksgiving and force their employees to work on the holiday.
This year, let’s take time for a pause in the frenzy to remember the true meaning of Thanksgiving. Holiday shopping will still proceed on Friday, but a pause to stop and reflect will do us all good.
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