Top of Mind Thursday November 27, 2014: A Pause in the Proceedings

Top of Mind Thursday
Today is Thanksgiving, the day Americans give thanks for the many blessings we receive throughout the year.

Leverage2Market LogoIt’s also the start of the traditional holiday shopping season, which used to begin on the day AFTER Thanksgiving, known as Black Friday.

First we saw the advent of Cyber Monday. Then Small Business Saturday. Now we see pre-Black Friday sales, and in some cases, stores opening on Thanksgiving to start the shopping frenzy just a little bit ahead of the pack.

I find it highly unlikely that jumping the gun with an early sale will positively impact a store’s business for the season. In particular, many consumers are consciously avoiding stores that open on Thanksgiving and force their employees to work on the holiday.

This year, let’s take time for a pause in the frenzy to remember the true meaning of Thanksgiving. Holiday shopping will still proceed on Friday, but a pause to stop and reflect will do us all good.

To subscribe, please click here.

Let us help your business rise to the top.
(650) 281-4854

This entry was posted in Top of Mind Thursday Memo and tagged , , , , , , , , , . Bookmark the permalink.

Comments are closed.

  • Upcoming Events

  • What’s New

    Article: "How Great Consultants Can Stand Up and Stand Out" by Linda Popky on Women in Consulting - Read article!

    Article: "5 Ways to Make Organizational Friction Work for You" by Linda Popky on MENGonline - @popky #MENGonline #Marketing - Read article.

    Podcast: Interview of Linda Popky about Using Friction to Improve Your Marketing by Gene Hammett on Leaders in the Trenches.

    SAC® Press Release: "Consulting Society Announces Leadership Change, Expanded Offerings" – Read release.

    Podcast: Linda Popky interviews Dan Janal who tells us why the changes in the publishing industry offer outstanding opportunities for business people who have something to say. - Listen.

    Take our Marketing Above the Noise Assessment.

    Video: Just a Moment for Marketing: A Hero Whose Time Has Come. Take your inspiration from heroes who bring out the best in us. – View the video.

    NEW eBOOK: Top of Mind: 101 Insights to Transform Your Business
    Purchase PDF or ePub book.
    Top of Mind

    Book Video Trailer How can your message be heard in today's crowded, chaotic environment? Learn more about Linda Popky's new book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters, in this short video trailer.

    Harvard Business Review: "Identify the Marketing Metrics That Actually Matter" by Linda J. Popky - Read article

  • Read Our Blog

  • Subscribe to the Top of Mind Thursday Newsletter

    Free articles download with sign up
  • Marketing Above the Noise

    Introducing Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business.

    Marketing Above The Noise

    What's Inside Available in Hardcover and eBook formats