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Tag Archives: black friday
Top of Mind Thursday August 29, 2019: Time to Think When
Next Monday is Labor Day, which used to be the traditional date for school years to begin, new TV programs to broadcast, and Fall business activities to get into gear. But over the last few years, many … Continue reading
Top of Mind Thursday November 9, 2017: Still Out Standing in Their Field
Two years ago outdoor equipment retailer REI did something reckless and revolutionary: They cancelled their Black Friday post-Thanksgiving sale. Well, actually, they postponed it till the following day. The rationale: The holiday sales season was getting more and more outrageous–with … Continue reading
Top of Mind Thursday December 1, 2016: Back in Black
Ever wonder how successful all of those Black Friday megapromotions and sales are anyway? This past week Target hit a bullseye with its Black Friday promotion–selling 3200 TVs a minute or 192,000 televisions before breakfast. You can bet that most … Continue reading
Top of Mind Thursday December 3, 2015: Are We Black Friday’d Out?
Black Friday. Small Business Saturday. Cyber Monday. Giving Tuesday. Wellness Wednesday. We’ve now used almost every day of the week to target holiday sales. The question is whether any of this is working anymore. Online sales for Cyber Monday started … Continue reading