Article: It's All About the Message: Lessons from This Week's Midterm Elections. Linda Popky analyzes the mid-term election results on Commpro.
Podcast: "We Built This City" - Linda Popky shares stories about her 40+ years in tech marketing in Silicon Valley. She says, "Don't ever listen to somebody who tells you you can't do something." - Listen!
Podcast: Interview of Linda Popky about Using Friction to Improve Your Marketing by Gene Hammett on Leaders in the Trenches.
SAC® Press Release: "Never An Afterthought: Pricing Is Strategic to Business Success" – Read release.
Podcast: Linda Popky interviews Lisa Nirell who shares insights in marketing innovation from her six years of surveying CMOs globally. - Listen.
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Video: Just a Moment for Marketing: Can You Have Not Enough Friction? Creative disagreement leads to new ideas and improvements. – View the video.
Book Video Trailer How can your message be heard in today's crowded, chaotic environment? Learn more about Linda Popky's new book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters, in this short video trailer.
Harvard Business Review: "Identify the Marketing Metrics That Actually Matter" by Linda J. Popky - Read article
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Tag Archives: black friday
Two years ago outdoor equipment retailer REI did something reckless and revolutionary: They cancelled their Black Friday post-Thanksgiving sale. Well, actually, they postponed it till the following day. The rationale: The holiday sales season was getting more and more outrageous–with … Continue reading
Ever wonder how successful all of those Black Friday megapromotions and sales are anyway? This past week Target hit a bullseye with its Black Friday promotion–selling 3200 TVs a minute or 192,000 televisions before breakfast. You can bet that most … Continue reading
Black Friday. Small Business Saturday. Cyber Monday. Giving Tuesday. Wellness Wednesday. We’ve now used almost every day of the week to target holiday sales. The question is whether any of this is working anymore. Online sales for Cyber Monday started … Continue reading
Recreational retailer REI just did something totally outrageous–they cancelled Black Friday, traditionally the biggest shopping day of the holiday season. This week REI announced that they will be closed on the day after Thanksgiving. As a specialist in products for … Continue reading