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Article: By any other name: Beyond Meat grows beyond belief. Linda discusses how to leap forward with business innovations on MultiBriefs: Exclusive.
Article: A climate of change: What should your organization do?. Linda discusses how climate change might impact your business on MultiBriefs: Exclusive.
Article: Two Successful Female Business Partnerships on Life Lessons at 50 Plus. Linda Popky and Lisa Anderson who talk about being co-executive directors of the Society for the Advancement of Consulting (SAC).
Podcast: "We Built This City" - Linda Popky shares stories about her 40+ years in tech marketing in Silicon Valley. She says, "Don't ever listen to somebody who tells you you can't do something." - Listen!
SAC® Press Release: "Businesses Continue to Thrive in a Time of Volatility" - Linda Popky talks about finding the opportunity in the vortex. – Read release.
Podcast: Linda Popky interviews Maria Ross who explains why empathy is so important in today’s workplace. - Listen.
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Video: Just a Moment for Marketing: One-minute videos that focus on a marketing tip or anecdote. – View over 100 videos.
Book Video Trailer How can your message be heard in today's crowded, chaotic environment? Learn more about Linda Popky's new book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters, in this short video trailer.
Harvard Business Review: "Identify the Marketing Metrics That Actually Matter" by Linda J. Popky - Read article
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Tag Archives: black friday
Next Monday is Labor Day, which used to be the traditional date for school years to begin, new TV programs to broadcast, and Fall business activities to get into gear. But over the last few years, many … Continue reading
Two years ago outdoor equipment retailer REI did something reckless and revolutionary: They cancelled their Black Friday post-Thanksgiving sale. Well, actually, they postponed it till the following day. The rationale: The holiday sales season was getting more and more outrageous–with … Continue reading
Ever wonder how successful all of those Black Friday megapromotions and sales are anyway? This past week Target hit a bullseye with its Black Friday promotion–selling 3200 TVs a minute or 192,000 televisions before breakfast. You can bet that most … Continue reading
Black Friday. Small Business Saturday. Cyber Monday. Giving Tuesday. Wellness Wednesday. We’ve now used almost every day of the week to target holiday sales. The question is whether any of this is working anymore. Online sales for Cyber Monday started … Continue reading