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Article: Avoiding the cardinal sin of communication. Linda discusses how to avoid turning off your target audiences with your communications on MultiBriefs: Exclusive.
Article: Clear as muck: When the only thing that’s certain is more uncertainty. Linda discusses how to keep going in today's challenging world on MultiBriefs: Exclusive.
Podcast: Linda Popky interviews Karen Jackson who talks about some of the reasons companies have trouble integrating sales and marketing - and how that hurts profitability. - Listen.
Podcast: Deb Zahn talks with Linda Popky and Lisa Anderson, SAC Executive Directors, about what SAC (Society for the Advancement of Consulting) does and how it helps consultants build successful businesses. A Craft of Consulting podcast. - Listen.
SAC® Press Release: "Increased Customer Focus Will Help Business Thrive in 2021" - Linda recommends focusing on what matters to customers now. – Read release.
Video: Just a Moment for Marketing: One-minute marketing tip videos. – View over 100 videos.
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Marketing Above the Noise
Introducing Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business.
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Tag Archives: thanksgiving
Top of Mind Thursday October 8, 2020: Pumpkin Spice
It’s that time of year: Pumpkin pie, pumpkin latte, pumpkin bread, pumpkin cookies. You name it–it’s got pumpkin in it. Some of us like pumpkin. Some of us really love pumpkin. But after awhile, there’s too much of it for … Continue reading
Top of Mind Thursday November 22, 2018: A Different Kind of Gratitude
Each year in the US, on the fourth Thursday in November, we celebrate Thanksgiving–a day to watch parades and football games, eat turkey, and plot Black Friday shopping strategies. And it’s also a day to give thanks. The gratitude … Continue reading
Top of Mind Thursday November 23, 2017: Today is Not THE Day to Be Thankful
I’ve always found it ironic that Americans follow a day of giving thanks with a rush to beat their neighbors to the best possible deals at the mall–even when this means hurting others to get to those limited quantity items … Continue reading
Top of Mind Thursday November 24, 2016: A Day to Give Thanks
Today is Thanksgiving in the United States, a day when we take time out of our busy lives to stop and give thanks. Most of us have families and friends to be thankful for–but there are some who do not. … Continue reading