What’s New
Podcast: "We Built This City" - Linda Popky shares stories about her 40+ years in tech marketing in Silicon Valley. She says, "Don't ever listen to somebody who tells you you can't do something." - Listen!
Podcast: Interview of Linda Popky about Using Friction to Improve Your Marketing by Gene Hammett on Leaders in the Trenches.
SAC® Press Release: "Outstanding Customer Experience Can Be A Key Differentiator For Successful Businesses" – Read release.
Podcast: Linda Popky interviews Bill Sanders of Roebling Strauss who tells us why static and entrenched mindsets don't fly in today's environment of digital transformation. - Listen.
Take our Marketing Above the Noise Assessment.Video: Just a Moment for Marketing: Play It Again Sam. Your audience needs repetition to hear your message. – View the video.
NEW eBOOK: Top of Mind: 101 Insights to Transform Your Business
Purchase PDF or ePub book.
Book Video Trailer How can your message be heard in today's crowded, chaotic environment? Learn more about Linda Popky's new book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters, in this short video trailer.
Harvard Business Review: "Identify the Marketing Metrics That Actually Matter" by Linda J. Popky - Read article
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Marketing Above the Noise
Introducing Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business.
Available in Hardcover and eBook formats
Tag Archives: thanksgiving
Top of Mind Thursday November 23, 2017: Today is Not THE Day to Be Thankful
I’ve always found it ironic that Americans follow a day of giving thanks with a rush to beat their neighbors to the best possible deals at the mall–even when this means hurting others to get to those limited quantity items … Continue reading
Top of Mind Thursday November 24, 2016: A Day to Give Thanks
Today is Thanksgiving in the United States, a day when we take time out of our busy lives to stop and give thanks. Most of us have families and friends to be thankful for–but there are some who do not. … Continue reading
Top of Mind Thursday November 27, 2014: A Pause in the Proceedings
Today is Thanksgiving, the day Americans give thanks for the many blessings we receive throughout the year. It’s also the start of the traditional holiday shopping season, which used to begin on the day AFTER Thanksgiving, known as Black Friday. … Continue reading
Top of Mind Thursday November 28, 2013: Dishing Up A Double Dose of Thanks
Today is Thanksgiving, the day Americans pause to give thanks for the many blessings we receive throughout the year. Due to a strange glitch in the alignment of the lunar and solar calendars, it’s also the first day of Hanukkah–a … Continue reading