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Article: A net loss: Why focusing on Net Promoter Scores can hurt your business. Linda discusses building customer loyalty on MultiBriefs: Exclusive.
Article: When It's Time to Fire a Customer. Linda talks about when a customer is too costly to keep.
Article: 5 business lessons from the NBA Finals. Linda discusses five lessons from the NBA's championship series for us in business on MultiBriefs: Exclusive.
Article: What Boeing Can Learn From Oncologists and Hackers. Linda talks about the value of good user experience on C-Suite Network.
Article: Two Successful Female Business Partnerships on Life Lessons at 50 Plus. Linda Popky and Lisa Anderson who talk about being co-executive directors of the Society for the Advancement of Consulting (SAC).
Podcast: "We Built This City" - Linda Popky shares stories about her 40+ years in tech marketing in Silicon Valley. She says, "Don't ever listen to somebody who tells you you can't do something." - Listen!
SAC® Press Release: "Focused Strategies Drive Growth at Successful Organizations" - Linda Popky talks about how growth comes through customer acquisition and retention. – Read release.
Podcast: Linda Popky interviews Seth Kahan who discusses the core competencies of visionary leadership. - Listen.
Take our Marketing Above the Noise Assessment.Video: Just a Moment for Marketing: One-minute videos that focus on a marketing tip or anecdote. – View over 100 videos.
eBOOK: Top of Mind: 101 Insights to Transform Your Business
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Book Video Trailer How can your message be heard in today's crowded, chaotic environment? Learn more about Linda Popky's new book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters, in this short video trailer.
Harvard Business Review: "Identify the Marketing Metrics That Actually Matter" by Linda J. Popky - Read article
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Tag Archives: thanksgiving
Top of Mind Thursday November 22, 2018: A Different Kind of Gratitude
Each year in the US, on the fourth Thursday in November, we celebrate Thanksgiving–a day to watch parades and football games, eat turkey, and plot Black Friday shopping strategies. And it’s also a day to give thanks. The gratitude … Continue reading
Top of Mind Thursday November 23, 2017: Today is Not THE Day to Be Thankful
I’ve always found it ironic that Americans follow a day of giving thanks with a rush to beat their neighbors to the best possible deals at the mall–even when this means hurting others to get to those limited quantity items … Continue reading
Top of Mind Thursday November 24, 2016: A Day to Give Thanks
Today is Thanksgiving in the United States, a day when we take time out of our busy lives to stop and give thanks. Most of us have families and friends to be thankful for–but there are some who do not. … Continue reading
Top of Mind Thursday November 27, 2014: A Pause in the Proceedings
Today is Thanksgiving, the day Americans give thanks for the many blessings we receive throughout the year. It’s also the start of the traditional holiday shopping season, which used to begin on the day AFTER Thanksgiving, known as Black Friday. … Continue reading