What’s New
Article: It's All About the Message: Lessons from This Week's Midterm Elections. Linda Popky analyzes the mid-term election results on Commpro.
Podcast: "We Built This City" - Linda Popky shares stories about her 40+ years in tech marketing in Silicon Valley. She says, "Don't ever listen to somebody who tells you you can't do something." - Listen!
Podcast: Interview of Linda Popky about Using Friction to Improve Your Marketing by Gene Hammett on Leaders in the Trenches.
SAC® Press Release: "Never An Afterthought: Pricing Is Strategic to Business Success" – Read release.
Podcast: Linda Popky interviews Lisa Nirell who shares insights in marketing innovation from her six years of surveying CMOs globally. - Listen.
Take our Marketing Above the Noise Assessment.Video: Just a Moment for Marketing: Can You Have Not Enough Friction? Creative disagreement leads to new ideas and improvements. – View the video.
NEW eBOOK: Top of Mind: 101 Insights to Transform Your Business
Purchase PDF or ePub book.
Book Video Trailer How can your message be heard in today's crowded, chaotic environment? Learn more about Linda Popky's new book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters, in this short video trailer.
Harvard Business Review: "Identify the Marketing Metrics That Actually Matter" by Linda J. Popky - Read article
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Marketing Above the Noise
Introducing Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business.
Available in Hardcover and eBook formats
Tag Archives: sale
Top of Mind Thursday November 27, 2014: A Pause in the Proceedings
Today is Thanksgiving, the day Americans give thanks for the many blessings we receive throughout the year. It’s also the start of the traditional holiday shopping season, which used to begin on the day AFTER Thanksgiving, known as Black Friday. … Continue reading
Posted in Top of Mind Thursday Memo
Tagged black friday, Leverage2Market, Leverage2Market Associates, Linda Popky, marketing, marketing strategy, marketing success, sale, thanksgiving, Top of Mind Thursday
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Top of Mind Thursday December 4, 2013: Come on Baby, Light My Fire
Sometimes the devil really is in the details. Last week the local Orchard Supply Hardware (OSH) store featured a great buy on a tabletop propane heater. Not only was this item on the front of their weekly flyer, but it … Continue reading
Posted in Top of Mind Thursday Memo
Tagged Leverage2Market, Leverage2Market Associates, Linda Popky, marketing, marketing strategy, marketing success, sale, Top of Mind Thursday
Comments Off on Top of Mind Thursday December 4, 2013: Come on Baby, Light My Fire