Top of Mind Thursday November 19, 2015: Tackling Terror

Top of Mind Thursday

Last Friday, the world was stunned by a series of synchronized terror attacks throughout Paris. A soccer stadium, a music hall, restaurants, and cafes were all attacked in quick succession.

Leverage2Market Logo

The human toll in terms of death and injuries is disturbing. But the toll in terms of lost peace of mind for Parisians and freedom-loving people around the world is daunting as well.

Terrorists use incidents like these to disrupt our way of life. For a few short moments, they did–creating a high degree of dissonance. But then our natural defenses kicked in, boosted by technology. Social media kept us instantly informed; Facebook’s Safety Check let us know our friends and colleagues were safe.

As the authorities root out the perpetrators and military operations target the sources behind the attacks, it’s important not to move too quickly back to our normal lives. We need to appreciate what’s happened and consider how we use this experience to change things for the better in the future.

To subscribe, please click here.


Marketing Above the NoiseMy new book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters, is now available.

Download a FREE chapter now.

What are people saying?

Buy now.


Let us help your business rise to the top.

linda@popky.com
(650) 281-4854
www.leverage2market.com


This entry was posted in Top of Mind Thursday Memo and tagged , , , , , , , , . Bookmark the permalink.

Comments are closed.

  • Read Our Blog

  • What’s New

    Article: How to use LinkedIn more effectively for actual connections. Linda discusses tips on how to avoid soliciting connection requests on MultiBriefs: Exclusive.

    Article: Mind your mindset to drive your association forward. Linda discusses how a different mindset can help your organization on MultiBriefs: Exclusive.

    Podcast: Linda Popky interviews Karen Jackson who talks about some of the reasons companies have trouble integrating sales and marketing - and how that hurts profitability. - Listen.

    Podcast: Deb Zahn talks with Linda Popky and Lisa Anderson, SAC Executive Directors, about what SAC (Society for the Advancement of Consulting) does and how it helps consultants build successful businesses. A Craft of Consulting podcast. - Listen.

    SAC® Press Release: "Diversification Now is Both Doable and Desirable" - Linda discusses repackaging existing offerings to a more diverse customer base. – Read release.

    Video: Just a Moment for Marketing: One-minute marketing tip videos. – View over 100 videos.

    eBOOK: Top of Mind: 101 Insights to Transform Your Business
    Purchase PDF or ePub book.
    Top of Mind

    Book Video Trailer Learn more about Linda Popky's book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.

  • Read Our Blog

  • Subscribe to the Top of Mind Thursday Newsletter

    Free articles download with sign up
  • Marketing Above the Noise

    Introducing Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business.

    Marketing Above The Noise

    What's Inside Available in Hardcover and eBook formats