Unabashed Fun: Experiences from MarketingCamp Silicon Valley’s Unconference

Paul Wcisclo & Linda PopkyWith MarketingCamp leader Paul Wcisclo

Yesterday I had the opportunity to attend my first Unconference, sponsored by MarketingCamp.

An “unconference” is an event where the agenda is decided on the fly, by attendees voting in real time for the sessions they want to participate in. Rather than structured one-way presentations, the sessions are more participative and the session leaders more facilitators than presenters.

The MarketingCamp Unconference, held yesterday at Nokia headquarters in Sunnyvale, was well-planned and executed. Morning sessions had already been decided by an online vote but afternoon sessions were open for proposal. At any given time there were from 6-8 simultaneous sessions occurring.

I proposed two sessions, both of which were accepted and offered:

  • The Leverage Factor: Strategies to successfully leverage all your marketing resources
  • Elect This! Lessons for Marketing from the long(!) ongoing political process

Both sessions were well-attended and generated great discussions. Other topics included The Art of Social Media, What’s Your Story: Leading with your Why, Personal Branding for Entrepreneurs, Content Marketing, Start-up CEO’s Marketing Myopia, and a more than a dozen more.

Great opportunity to learn, connect with other marketing professionals, and share new ideas and concepts I’m developing.

Kudos to SVForum‘s Marketing SIG for sponsoring this, especially to Paul Wcislo (the “Marketing Hero”) and Tom Ross for their efforts to make this event happen, and to Jennifer Berkley Jackson, a leader of the SVPMA Product Camp, the pioneer in marketing conferences in Silicon Valley, who has been espousing the value of these events to me for several years.

This entry was posted in Marketing Strategy and tagged , , , , , , . Bookmark the permalink.

One Response to Unabashed Fun: Experiences from MarketingCamp Silicon Valley’s Unconference

  1. Even I agree that it is a great opportunity to learn, connect with other marketing professionals, and share new ideas and concepts I’m developing…

  • Upcoming Events

  • What’s New

    LISTEN: The Inspired Leadership Show with guest, Linda Popky. Discover secrets of being an effective leader thru communication, positive influence and sustainable productivity.

    Article: By any other name: Beyond Meat grows beyond belief. Linda discusses how to leap forward with business innovations on MultiBriefs: Exclusive.

    Article: A climate of change: What should your organization do?. Linda discusses how climate change might impact your business on MultiBriefs: Exclusive.

    Article: Two Successful Female Business Partnerships on Life Lessons at 50 Plus. Linda Popky and Lisa Anderson who talk about being co-executive directors of the Society for the Advancement of Consulting (SAC).

    Podcast: "We Built This City" - Linda Popky shares stories about her 40+ years in tech marketing in Silicon Valley. She says, "Don't ever listen to somebody who tells you you can't do something." - Listen!

    SAC® Press Release: "Careful Preparation Helps Drive Success in New and Emerging Markets" - Linda recommends using what you know to expand outward. – Read release.

    Podcast: Linda Popky interviews Erik Pelton who explains why now, more than ever, it's so important to have a strong trademark for key brands.  - Listen.

    Video: Just a Moment for Marketing: One-minute videos that focus on a marketing tip or anecdote. – View over 100 videos.

    eBOOK: Top of Mind: 101 Insights to Transform Your Business
    Purchase PDF or ePub book.
    Top of Mind

    Book Video Trailer How can your message be heard in today's crowded, chaotic environment? Learn more about Linda Popky's new book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters, in this short video trailer.

    Harvard Business Review: "Identify the Marketing Metrics That Actually Matter" by Linda J. Popky - Read article

  • Read Our Blog

  • Subscribe to the Top of Mind Thursday Newsletter

    Free articles download with sign up
  • Marketing Above the Noise

    Introducing Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business.

    Marketing Above The Noise

    What's Inside Available in Hardcover and eBook formats