Tag Archives: Netflix

Top of Mind Thursday July 9, 2020: Channeling Differentiation

        This appears to be the time to launch new entertainment networks. In the last six months, we’ve seen the launch of Apple+, Disney+, HBO Max, and Peacock. This is in addition to Netflix, Amazon, Hulu, and … Continue reading

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Top of Mind Thursday November 21 2019: Riding the Streaming Wave

        Oh, for the good old days, when watching entertainment content was so simple. All you needed was to use your remote control to choose from the 100 or so channels on your TV’s cable box. Content … Continue reading

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Return to Sender: Netflix’s Misguided New Pricing and Branding Strategy

Netflix is in the business of delivering entertainment to consumers –easily and seamlessly. Period. Not in the DVD shipping business or the streaming video business.
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