Top of Mind Thursday November 21 2019: Riding the Streaming Wave

Top of Mind Thursday





Oh, for the good old days, when watching entertainment content was so simple. All you needed was to use your remote control to choose from the 100 or so channels on your TV’s cable box.

Leverage2Market LogoContent today comes to multiple devices in a broad assortment of packages. Not only can we watch shows on our laptop, tablet, or phone (or even in our cars and on our refrigerators), we can also choose streaming content from Netflix, Amazon, Hulu, CBS, NBC, and now Disney+ and AppleTV+–not to mention all of the streaming sports and music services.

It seems like the pendulum has swung way to the other side. We need to subscribe to multiple services to get access to the same variety of content that we used to get from a single bundled subscription service.

Certainly, we now have many more high quality original series to choose from. The caliber of original content available on Netflix and Amazon is outstanding–and overwhelming. How much of this can any of us really absorb? And, more importantly, how many subscription services can any single individual or household afford to purchase?

We’re in an expansion phase. Just like in other industries, many of the new players won’t survive in their current form. Some of these channels will go away (anyone remember CurrentTV?). Others will merge or create alliances that allow consumers to get content from multiple providers with fewer subscriptions.

In the meantime, consumers are about to find themselves facing a tidal wave of streaming alternatives.Be careful not to get swamped.

How do you act in a climate of change? Read my article.

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