Tag Archives: marketing

Top of Mind Thursday October 4, 2018: Above and Beyond

I’m in New York City this week running the annual meeting for the Society for the Advancement of Consulting (SAC). We have a full room of consultants from 7 countries who came to New York this week to learn how … Continue reading

Posted in News and Updates, Top of Mind Thursday Memo | Tagged , , , , , , , , , | Comments Off on Top of Mind Thursday October 4, 2018: Above and Beyond

Top of Mind Thursday September 27, 2018: A Quarter of a Century Later

This week’s subject is a little different. Sunday was the 25th anniversary of the day my two-year-old daughter Ilana was diagnosed with Type 1 insulin-dependent (T1D) diabetes. We’ve come a long way since 1993. We have new monoclonal fast-acting and … Continue reading

Posted in News and Updates, Top of Mind Thursday Memo | Tagged , , , , , , , , , , | Comments Off on Top of Mind Thursday September 27, 2018: A Quarter of a Century Later

Just a Moment for Marketing: Stand Up and Be Counted

Linda says: Customers notice if you stand up for what is right.

Posted in Best Practices, Consulting, Marketing Strategy, Marketing Success | Tagged , , , , , , , , , , , , , , , | Comments Off on Just a Moment for Marketing: Stand Up and Be Counted

Top of Mind Thursday September 20, 2018: Civil Action

This past week, I’ve watched people attack each other on Facebook, Nextdoor, and a YahooGroups mail list. This was not related to politics or world events, but, for the most part, for silly things. One person didn’t like the way … Continue reading

Posted in News and Updates, Top of Mind Thursday Memo | Tagged , , , , , , , , | Comments Off on Top of Mind Thursday September 20, 2018: Civil Action

  • Upcoming Events

  • What’s New

    Article: It's All About the Message: Lessons from This Week's Midterm Elections. Linda Popky analyzes the mid-term election results on Commpro.

    Podcast: "We Built This City" - Linda Popky shares stories about her 40+ years in tech marketing in Silicon Valley. She says, "Don't ever listen to somebody who tells you you can't do something." - Listen!

    Podcast: Interview of Linda Popky about Using Friction to Improve Your Marketing by Gene Hammett on Leaders in the Trenches.

    SAC® Press Release: "Never An Afterthought: Pricing Is Strategic to Business Success" – Read release.

    Podcast: Linda Popky interviews Joseph Bradley, Global VP, Cisco Systems, who tells us why we can't get the answers we need without asking the right questions. - Listen.


    Take our Marketing Above the Noise Assessment.

    Video: Just a Moment for Marketing: Can You Have Not Enough Friction? Creative disagreement leads to new ideas and improvements. – View the video.

    NEW eBOOK: Top of Mind: 101 Insights to Transform Your Business
    Purchase PDF or ePub book.
    Top of Mind

    Book Video Trailer How can your message be heard in today's crowded, chaotic environment? Learn more about Linda Popky's new book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters, in this short video trailer.

    Harvard Business Review: "Identify the Marketing Metrics That Actually Matter" by Linda J. Popky - Read article

  • Read Our Blog

  • Subscribe to the Top of Mind Thursday Newsletter

    Free articles download with sign up
  • Marketing Above the Noise

    Introducing Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business.

    Marketing Above The Noise

    What's Inside Available in Hardcover and eBook formats