Tag Archives: marketing success

Top of Mind Thursday – December 16, 2021: Changing the Game

On Tuesday, just a few minutes into the game between the Warriors and the Knicks, Stephen Curry became the NBA’s all time leader in three-point shooting. Curry did this in 40% fewer games than the previous leader, Ray Allen, which … Continue reading

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Top of Mind Thursday – December 9, 2021 – We Can Do Better Than This

Last weekend, the CEO of Better.com laid off 900 people, nearly 10% of his workforce. This is certainly not the first big layoff we’ve seen during the pandemic. However, it was highly unusual to do this kind of layoff in … Continue reading

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Top of Mind Thursday – December 2, 2021 – Shooting the Messenger

This week we learned of another COVID-19 variant: Omicron. This new strain appears to be much more transmissible than previous versions, but may not cause as severe disease–it’s too early to tell. It was first identified in South Africa, but … Continue reading

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Top of Mind Thursday – November 18, 2021 Whose Ad Was That Anyway?

No one wants to see another boring ad. We are inundated with thousands of messages a day–most of which aren’t worth our conscious attention. So it makes sense that businesses and brands would try to create memorable spots that burn … Continue reading

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