Top of Mind Thursday – December 9, 2021 – We Can Do Better Than This

Last weekend, the CEO of laid off 900 people, nearly 10% of his workforce.

Leverage2Market LogoThis is certainly not the first big layoff we’ve seen during the pandemic. However, it was highly unusual to do this kind of layoff in a 3-minute Zoom meeting that told people if you’re on this call, you’re the unlucky person being laid off–so long.

This is not a company in financial trouble–they have nearly $1 billion in funding. It’s also not a company known to be kind to its people–former employees talk about previous rude emails from the CEO berating them for being slow and as stupid as dolphins (which is strange–since dolphins are one of the smarter mammals in the sea).

He did apologize for the manner in which he handled this–telling people he was sorry if he embarrassed them. Talk about tone deaf! It was not the people on the receiving end of this who should have been embarrassed!

Sometimes it’s necessary to deliver bad news to your staff. Most of us have been laid off at least once. Stuff happens. But we all remember how we were treated–with respect and dignity, or like excess inventory that has to be jettisoned as quickly as possible.

Perhaps the company name should be changed to Certainly, the rest of us can do better than this in the future.

Contact me to find out how you can get heard above the noise–even in a crisis situation.

Catch the latest episodes of the hottest podcast on business and entrepreneurship…ShrimpTank Seattle Wednesdays at noon PT.

Check out our marketing thought leadership podcasts and the video trailer for my book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.

Marketing Above the Noise.

Download a FREE chapter now.

What are people saying?

Buy now.


Let us help your business rise to the top.
(650) 281-4854

This entry was posted in News and Updates, Top of Mind Thursday Memo and tagged , , , , , , , , , , , . Bookmark the permalink.

Comments are closed.

  • Read Our Blog

  • What’s New

    PodcastLinda Popky appears as a guest expert on Technically Speaking to outline your steps to launching and promoting your book! - Listen

    Podcast: Linda Popky and Dan Weedin (Shrimp Tank Podcast) talk with Brett Clark from BC Fitness about the importance of staying active and doing resistance training to slow down muscle loss as we age. - Listen

    SAC® Press Release: "Companies Eye Innovation and Disruption in Volatile Economy" – Read Release.

    Video: Just a Moment for Marketing: One-minute marketing tip videos. – View over 100 videos.

    eBOOK: Top of Mind: 101 Insights to Transform Your Business
    Purchase PDF or ePub book.
    Top of Mind

  • Read Our Blog

  • Subscribe to the Top of Mind Thursday Newsletter

    Free articles download with sign up
  • Marketing Above the Noise

    Introducing Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business.

    Marketing Above The Noise

    What's Inside Available in Hardcover and eBook formats