Tag Archives: marketing strategy

Top of Mind Thursday January 18, 2018: This is Not a Drill

Saturday morning, less than 12 hours after arriving in Hawaii for vacation, I was rudely awakened by a loud alert on my cell phone: Ballistic missile threat inbound to Hawaii. Seek immediate shelter. This is not a drill. Wow. Talk … Continue reading

Posted in News and Updates, Top of Mind Thursday Memo | Tagged , , , , , , , , , , | Comments Off on Top of Mind Thursday January 18, 2018: This is Not a Drill

Top of Mind Thursday January 11, 2018: Time’s Up for Change

Over the last several months, the issue of sexual harassment and assault has become front page news on an ongoing basis. Some of the biggest names in Hollywood have been brought down by allegations of abuse and inappropriate behavior. The hashtag … Continue reading

Posted in News and Updates, Top of Mind Thursday Memo | Tagged , , , , , , , , , , , | Comments Off on Top of Mind Thursday January 11, 2018: Time’s Up for Change

Top of Mind Thursday January 4, 2018: Green and Growing

On Tuesday, California joined the growing number of states and jurisdictions that allow recreational sales of marijuana. Estimates are that first year sales of legal cannabis-related products will exceed $3.8 billion, growing to over $5 billion in 2019. Add in … Continue reading

Posted in News and Updates, Top of Mind Thursday Memo | Tagged , , , , , , , , , | Comments Off on Top of Mind Thursday January 4, 2018: Green and Growing

Top of Mind Thursday December 28, 2017: Regeneration

If you’re a fan of the long-running BBC sci-fi series Dr. Who, you know that Christmas is the time when the infamous doctor often regenerates–morphing from one physical manifestation to another. The last week of the year is often a time for … Continue reading

Posted in News and Updates, Top of Mind Thursday Memo | Tagged , , , , , , | Comments Off on Top of Mind Thursday December 28, 2017: Regeneration

  • Upcoming Events

  • What’s New

    Article: "How Great Consultants Can Stand Up and Stand Out" by Linda Popky on Women in Consulting - Read article!

    Article: "Stand-Out Consultants: What I Learned from Linda Popky" on Business and Technology - Read article!

    Article: "5 Ways to Make Organizational Friction Work for You" by Linda Popky on MENGonline - @popky #MENGonline #Marketing - Read article.

    Podcast: Interview of Linda Popky about Using Friction to Improve Your Marketing by Gene Hammett on Leaders in the Trenches.

    Video: Interview of Linda Popky about Marketing Above the Noise by Shawna Suckow of the Buyer Insider.

    Best Small Business Marketing Blogs: “Best Small Business Marketing Blogs 2016: Top Experts to Follow” – CreditDonkey(tm) rates Linda's Leverage2Market blog as one of the best for small business marketing.

    SAC® Press Release: "Future AI Technology Neither Panacea Nor Threat" – Read release.

    Podcast: Linda Popky interviews Dorie Clark who talks about why it's important for even those with full time jobs to become more entrepreneurial. - Listen.


    Take our Marketing Above the Noise Assessment.

    Video: Just a Moment for Marketing: Mocha on Marketing: Choosing Your Treats. Ask your customers what they prefer. – View the video.

    NEW eBOOK: Top of Mind: 101 Insights to Transform Your Business
    Purchase PDF or ePub book.
    Top of Mind

    Book Video Trailer How can your message be heard in today's crowded, chaotic environment? Learn more about Linda Popky's new book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters, in this short video trailer.

    Harvard Business Review: "Identify the Marketing Metrics That Actually Matter" by Linda J. Popky - Read article

  • Read Our Blog

  • Subscribe to the Top of Mind Thursday Newsletter

    Free articles download with sign up
  • Marketing Above the Noise

    Introducing Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business.

    Marketing Above The Noise

    What's Inside Available in Hardcover and eBook formats